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Politics : Formerly About Advanced Micro Devices

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To: Paul Engel who wrote (45610)1/12/1999 2:30:00 PM
From: Jim McMannis  Read Replies (2) of 1571732
 
Paul,
"Ask yourself this - what will be the DIE SIZE of a Celeron
produced on a 0.18 micron process ?

And how soon will Intel have it on the market ?

And how will the Celeron "shrink" affect the margins ?

And how will the Celeron "shrink" affect the performance ?"...

Look at it this way...
CURRENT Celerons are made on .25u process and have a die size of 154mm2. No Celerons are made on .18 and won't be until the second half. If they get priority over the Pentium III they may come earlier.

If AMD and Intel (maybe NSM) convert to .18u about the same time then the event becomes a non-event. Dies sizes drop but the relative sizes stay the same. So Intels costs drop but so do AMDs and NSMs. So the selling price of the chips ratchets down and capacity rises. If demand doesn't rise accordingly, then furthur commoditzation occurs. This also further expands the sub $1000 and creates the Sub $500 and below markets. (BTW, a $300 computer with a CeleronA is on the way, company opted for the CeleronA instead of the new RISE chip.).
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