The attributes of a Heartsoft Shareholder!
1) Patience
2) Patience
and more Patience.....
With the dot com stocks thrashing about with price swings that give a new definition to the word amplitude, it is often difficult to fathom why some stocks that don't have any earnings (and never will) can have a market cap 2.5X that of a company like JC Penny or 3X that of a Gateway 2000. But as in all manias, there is an idea upon which the masses always try to hang there hat. On the dot coms we are "sold" on the idea that almost any company can obtain infinite market penetration via the net. I am waiting for the day when we all can order our groceries on the net and have them delivered to our homes. ---(Hmmmm, not a bad idea, maybe I will give Albertsons a call). But regardless of any "run" that can be recognized in a market, the age old adage of "the market is efficient" always seems to return (even if for only a little while).
I guess there are several ways to build a stock; one is hype, the other is through perseverance, and the others...who knows. But I do believe that Ben has taken the conservative approach and is trying to build-up the company's infrastructure first. It is taking some time, maybe longer than most would like, but I don't see him wielding shares of stock around like candy in a desperate attempt to raise cash. And that gives me confidence that once he gets the financing package that is the best he can put together, Heartsoft will begin to gel. I have experienced way too many companies that have unleashed hundreds of millions of shares of stock, only to do reverse splits and then repeat the process all over again.
In my opinion, the day we see a financing package that allows Ben to hire the sales team he needs, that is the day in which we will see the beginning of a new chapter at Heartsoft. Ben has the products, with a sales force in tact, revenues and earnings will be close behind.
Again, this is my own opinion and all need to do their own due diligence.
Take care,
Paul
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