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Technology Stocks : Activision....Returns!
ATVI 94.420.0%Oct 13 5:00 PM EST

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To: Burlitis who wrote (1345)1/12/1999 9:54:00 PM
From: Andrew C.R. Biddle  Read Replies (1) of 1992
 
Alex-

An excerpt from an article entitled "The Year in Video Games Looks Promising" by Catherine Haley in the street.com:

>>Merger Mania: Sometime in '99?

Issues of consolidation loom large in '99. Some
analysts say both Midway Games (MWY:NYSE)
and Activision (ATVI:Nasdaq) are prime candidates
for acquisition. In the beginning of December,
Hasbro was rumored to have placed a $15-per-share
bid to Activision, but thus far no dice. Mattel's
acquisition of The Learning Company was a
reflection of the merger trends going on in industries
of all shapes and sizes. The quality of these
development decisions is questionable in the video
game industry. Are these mergers really good for
the larger company? Does it really make them
money? Are there branding synergies being
overlooked or assumed? It seems that dedicated
systems such as Sony and Nintendo need
developers independent of a parent company's
influence or ideas. <<

Full article:http://www.thestreet.com/tech/siliconvalley/637820.html

Andrew
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