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Technology Stocks : Intel Corporation (INTC)
INTC 50.58+4.8%3:59 PM EST
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To: Road Walker who wrote (9433)1/28/1997 10:52:00 AM
From: Larry Loeb   of 186894
 
John,

I agree with you that continued innovation will be required (along with agressive marketing/advertising strategies) to maintain the importance of the Intel brand.

The closest thing that I can think of that is similar to the status of "Intel Inside" is the labeling of products as "Kosher."

For those who keep kosher, the only food that they will purchase must be prepared in an accepted manner which is certified by authorized experts (I believe they are all rabbis) as "Kosher."

For most PC users, "Intel Inside" has taken almost the same meaning (brings back memories of the old Hebrew National commercial "we answer to a higher authority").

Hope I didn't offend anyone.

Larry
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