TMSR WeCanTalk.com News.
ThrustMaster Signs Contract With Strategic Marketing Partners to Sell WeCanTalk.com Products to the U.S. Market
HILLSBORO, Ore.--(BUSINESS WIRE)--Jan. 13, 1999--ThrustMaster Inc. (Nasdaq:TMSR - news), a leading provider of PC and video console entertainment products and solutions, today announced that the company has signed an exclusive agreement with Strategic Marketing Partners (SMP) whereby Strategic Marketing Partners will represent ThrustMaster in the sale of its WeCanTalk.com product portfolio to distribution and retail accounts throughout the United States and Canada.
SMP exclusively represents entertainment titles published by the world's leading software publishers including LucasArts Entertainment and Eidos Interactive. SMP enjoys the enviable reputation of having launched some of the very best selling entertainment software titles in the industry\022s history: Doom II, Hexen, Tomb Raider, Tomb Raider II, Tomb Raider III, Dark Forces, X-Wing Versus TieFighter, Rebel Assault II , Jedi Knight, Railroad Tycoon II, and Myth II. Collectively, more than three million of these products have been sold in the U.S. and Canada in the last four years.
Founded in 1989, SMP sells more home computer software than any other independent sales firm, by a large margin. Their annual revenue in the U.S. and Canada for the products they represent is about $200 million. With seven sales offices located within minutes of the major resellers, SMP\022s staff of the industry\022s most highly respected sales executives meets face-to-face on a regular basis with the buyers that purchase and sell approximately 95% of all consumer software.
''We are highly pleased that SMP has agreed to represent our new Internet software product line of WeCanTalk.com multi-person voice conferencing solutions. Our first product, Talk n\022 Play, a revolutionary new entertainment solution that allows up to four players to talk over the Internet while simultaneously playing on-line computer games, will ship this month. It includes the Talk n\022 Play software, 28 Internet games from the World Opponent Network, and an Internet voice quality headset and microphone, all at an incredible estimated street price of $29.95. With the support of the SMP sales staff, we anticipate strong initial sell-in to the retail computer software sales channel,\024 stated Ron Resnick, ThrustMaster Vice President of Marketing.
''Consumers are seeking enhanced interaction while playing online games. Talking online with opponents or players on your team will substantially increase the fun factor of this hi-growth market. Our objective is to grow the WeCanTalk.com product portfolio of multi-person voice conferencing solutions into a market leader,\024 stated Bill Mitschrich, President of Strategic Marketing Partners..."
source: © Wednesday January 13, 1999 7:00 am Eastern Time
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