24/7 Media places a billion ads =2
24/7 Media, the No. 2 Internet advertising company behind
DoubleClick Inc. <DCLK.O>, sells space on a network of 100
heavy-traffic sites such as Comedy Central, AT&T WorldNet and
MapQuest, as well as a 2,500-site network of smaller sites.
The company said its ads reached 48.2 percent of the online
audience, according to a November report by Media Metrix. This
represents the combined reach of the two networks, the 24/7
Network of high-traffic sites and the ContentZone network of
smaller sites.
"It's very satisfying to end the year having reached the
billion ad impressions per month mark ahead of projections and
to see our audience reach at nearly 50 percent," Chief
Executive David Moore said in a statement. "But you can only
rest on your laurels for a minute in this industry, and that's
why we've implemented an expansion and sales strategy we're
confident will make 1999 an even more productive and successful
year for us."
24/7 Media, like its rival DoubleClick, can track the
habits of online users through its technology. Users must
consent to the tracking when registering for various services
on network sites. The data is then combined with third-party
data in the company's database without personally identifiable
information, a spokeswoman said. |
