AXGI NEWS:
(BSNS WIRE) Auxer Group Inc. Launches "e-Commerce" Business and Announce
Auxer Group Inc. Launches "e-Commerce" Business and Announces Marketing
Alliance With VirtualSellers.com
Business Editors
Wayne, N.J.--(BUSINESS WIRE)--(BUSINESS WIRE)--Jan. 13, 1999--
Company to Employ New Interactive Infomercial
Technology Dubbed "I-mercial", to Sell Products Direct
to the Consumer Over the Internet
The Auxer Group, Inc. (OTC-BB "AXGI") today unveiled an
application of a new technology to offer its proprietary line of
automotive, marine and aviation accessories direct to the consumer
through the Internet. This "e-Commerce" strategy will employ state-
of-the-art "Streaming Video and Audio" technology and will allow the
consumer to interact with the software to gain further insights into
the features and benefits of the products. These "INTERACTIVE
INFOMERCIALS" dubbed "i-MERCIALS" will allow customers to see actual
demonstrations of Auxer's products in real life settings and to
interact with the product within those settings. Consumers will be
able order the product to be shipped direct to their home for next day
delivery by clicking on the "ORDER NOW" window.
Auxer additionally announced that they have entered into an
agreement with VirtualSellers.com a division of SUNCOM
Telecommunications Inc. (OTC BB: "SNLMF") to handle all aspects of
"e-Commerce" Website design; including secure order taking transaction
process, back-office administration and marketing of the Website.
Virtual Sellers.com is a leading provider of "e-Commerce" transaction
processing services, providing an all-inclusive "e-Commerce" solution
that enables businesses to quickly and inexpensively tap into the
internet market for their products or services. VirtualSellers.com
performs the complete transaction, including order processing,
creditcard verification and payment processing. The shipping
instructions will be sent to Auxer for fulfillment followed by
immediate payment. It is anticipated that the Web design will be
completed to the point of order taking capabilities by the end of
February or early March 1999.
Gene Chiaramonte, Chairman of the Auxer Group explained, "We know
the car business and VirtualSellers knows the internet. It's a perfect
fit. We will save untold amounts of money and development time by
working with "e-Commerce" professionals. The hit-to-sales ratio
generated by VirtualSellers.coms' approach is far above the industry
average and we are extremely excited about rapidly expanding our
internet presence. Selling direct to the customer is attractive
because it is a high margin business. Until now we were unable to
justify the development and marketing dollars but with Virtual Sellers
on board, we feel it's a win-win situation."
According to Stephen Meade, President and C.E.O. of
VirtualSellers.com, "We have experience with thousands of companies
through our marketing agreement with American Information Systems,
Inc. (A.I.S.) and the Auxer Group is a classic example of an
"e-Commerce" winner. Excellent products, a high level of brand
awareness with the consumer and "bread and butter" products that every
household can use over and over again. Additionally, I am really
excited about incorporating the "i-MERCIAL" Interactive Infomercial
feature into the Website. These types of technological innovations
should really turn the consumer on and generating an extremely high
volume of traffic should be a snap."
Over the past year "e-Commerce" has leaped to the forefront of
the Internet business community as evidenced by the many companies
that have entered this market, such as, eBAY (NASDAQ: EBAY), YAHOO!
(NASDAQ: YHOO), E-Trade (EGRP), AMAZON.COM (NASDAQ: AMZN),
BROADCAST.COM (NASDAQ: BCST), CDNOW.COM (NASDAQ: CDNW) and uBID
(NASDAQ: UBID). Success stories, such as these, have prompted Auxer to
boldly leap into the world of "e-Commerce."
ABOUT THE COMPANY
The Auxer Group Inc. (OTC BB: AXGI) is an investment holding
company that is comprised of three wholly-owned subsidiaries: Harvey
Westbury Corporation, CT Industries and Universal Filtration. Auxer is
a manufacturer, wholesaler, and distributor of automotive, marine and
aviation after-market and hardware products. These products are
currently sold to major retail chains around the country including,
PEP BOYS, MANNY, MO AND JACK; CARQUEST; PARTS AMERICA (WESTERN AUTO);
WALMART; KMART; and WEST MARINE. The Auxer Group's most well-known
products include FORMULA 2000 ULTIMATE (A high-performance engine
treatment) and GARRY'S ROYAL SATIN AND POLISHES (a 70 year-old
superior car and marine care line).
Forward looking statements in this release are made pursuant to
the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995. Investors are cautioned that such forward-looking
statements involve risks and uncertainties including without
limitation to, continued acceptance of the company's products,
competition, new products and technological changes, intellectual
property rights, and other risks.
For more information please visit our Website www.AUXER.com Auxer
Investor Relations 800-418-2002 PMR and Associates 760-635-8695 email
PMRANDCO@aol.com
--30--rc/ny*
CONTACT: VirtualSellers.Com
Mr. Stephen Meade, President and CEO
888-271-6236
eMail: SMEADE@VIRTUALSELLERS.com
www.VIRTUALSELLERS.com
KEYWORD: NEW JERSEY
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED
INTERACTIVE/MULTIMEDIA/INTERNET BANKING
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