Card Issuers Gain New List Source for 'Invitation to
Apply' Mailings From First Data and Abacus Direct
PR Newswire - January 10, 1997 13:17
FINANCIAL ABDR FDC MLM CPR V%PRN P%PRN
CHICAGO, Jan. 10 /PRNewswire/ -- First Data InfoSource/Donnelly Marketing
and Abacus Direct Corporation (Nasdaq: ABDR) today announced a cooperative
marketing venture that will create a specialized source for credit card
issuers who wish to utilize "Invitation to Apply" card marketing campaigns.
"The unique outcome of this new partnership will help many issuers adjust
their acquisition strategies to today's changing market place," said Bill Bak,
president of First Data InfoSource/Donnelly Marketing. This is the first
business venture between First Data InfoSource/Donnelly Marketing, a leading
provider of solutions to the financial and direct marketing industries; and
Abacus Direct Corporation, provider of the most comprehensive and predictive
source of consumer catalog purchase behavior data.
"For the first time, issuers will be able to access a new type of high-
quality, high-value list source for 'Invitation to Apply' card solicitations,"
Bak said. This agreement will give CardWise(R), card marketing solutions from
First Data InfoSource/Donnelly Marketing, the power to create advanced scoring
models and generate a database of card solicitation prospects.
Dan Snyder, president and chief operating officer of Abacus Direct
Corporation, said, "Credit card companies are looking for alternatives to
traditional methods of marketing that can deliver superior performance at a
reasonable cost."
"Card marketers today are seeking that optimal balance of response, risk
and card utilization required to meet profitability objectives. It is
precisely to that end that Abacus has joined with First Data
InfoSource/Donnelly Marketing to pool resources and create the most powerful
new source of profitable prospects for the credit card marketing industry,"
Snyder said.
First Data InfoSource/Donnelly Marketing, a division of First Data
Corporation, offers database marketing services, electronic information
solutions, research and analytical consulting and computer services. First
Data Corporation (NYSE: FDC) and its business units provide payments systems,
electronic commerce and information management services to financial
institutions, merchants, insurance companies, health care providers, public
utilities and consumers around the world.
Abacus Direct Corporation is the leading provider of information products
and marketing services to the direct marketing industry, specifically, the
catalog industry. Abacus believes it has developed the most comprehensive and
predictive source of information regarding catalog consumer purchasing
behavior in the United States by creating a database which includes consumer
purchasing data from more that 600 merchandise catalogs.
SOURCE Abacus Direct Corporation
CONTACT: Karen Peck, media, 914-725-5191, or Tony White,
investors/analysts, 303-657-2800, both of Abacus Direct |
