IFLY - A civil approach Message Board

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Technology Stocks : IFLY - A civil approach

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To: IFLYer who wrote (9)	1/14/1999 11:25:00 AM
From: Sal D	Read Replies (1) of 17

IFLYer and Sergio, This is from the POS AM filed Jan. 6, 1999. The Company has already implemented a marketing strategy of focusing on advertising in Yellow Pages directories in the largest standard metropolitan areas ("SMA's"). The Company has advertisements of its toll-free numbers listed in directories reaching a majority of the U.S.population. The Company intends to continue its current strategy of advertising in Yellow Pages, but intends to focus on directories in those SMA's with populations whose general travel profiles are attractive to the Company. Once the Company's ability to satisfy existing customer demand is addressed, the Company anticipates increasing consumer awareness of its easy-to-use, low-priced airfare approach to travel reservations through select print and radio advertising campaigns. Joe

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