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Technology Stocks : Apple Inc.

AAPL 268.55

+0.4%

Nov 19 3:59 PM EST

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To: Murrey Walker who wrote (22505)	1/14/1999 4:46:00 PM
From: MeDroogies	Read Replies (1) of 213173

UMMM, AAPL's turnaround started BEFORE the iMac came into the picture. The iMac has simply managed to "complete" a small piece of the puzzle. Jobs recognized his software couldn't compete head on with MSFT. So, what he did was an Ellison end-around. The internet doesn't care about OS, so make a machine that is internet ready. Pretty stupid, huh? In the meantime, he realized that flash can add a few extra units sold. As such, the "look" began to take hold. I see more iMacs on TV shows...why? Because it's fashionable. Computers are now a kind of "interior fashion accessory". Jobs also realizes that the iMac is losing steam. So, the colors give it extra kick... In the meantime, he's got some deals cooking to stun people a little later. The MacWorld was depressing, from what I can tell, on purpose. Jobs wants to get away from "event" pricing.

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