I didn't think I said they were a brokerage... I said they have 50% of on-line traffic. Are we going semantics here buddy?
SF,
No, this is clearly not semantics. Your statement was comparing NITE to brokers. Didn't mean to ruffle feathers. Meant to point out the difference in what E-trade does and what NITE does.
You said:
. they have 50% of the on-line traffic...bigger than SCH, EGRP, AMTD, etc... but then again they haven't been on an all-out ad campaign like E-Trade.
An all out ad campaign like E-trade?
E-trade and Ameritrade send their trades to NITE for processing. NITE will not do an all out marketing campaign because they aren't a broker like E-Trade. This isn't semantics. It is the difference between a broker and market maker.
From the Prospectus:
The Company's target customers are national and regional full-service broker-dealers, electronic discount brokers and institutional investors. Certain of the Company's customers include Ameritrade, Brown & Company, Discover Brokerage, E*TRADE, Merrill Lynch, PaineWebber, Waterhouse Securities, and many leading financial institutions.
Shane |
