>> I agree, I think I saw a few of those spelling errors, I believe the site is still under construction. Probably could do without the pictures, or more appropriate pictures. I'm planning on sending an e-mail to Laurinda with our concerns.>>
Thanks, Benny -- You know, it's not going to help CF to have a Porsche engine and a Station Wagon Chassis...
I mean, fortunes are made or broken in these arenas by your image and marketing campaigns (let's think about why Nike tanks with Jordan's retirement -- they're only friggin' sneakers, for cryin' out loud...)
Also, how many companies has Microsoft broken by having the snazzier front-end (look at the inferior, early versions of Internet Explorer, as an example)...
ANY errors (spelling, grammar or otherwise) are simply INEXCUSABLE for a website (or marketing flyer or annual report, for that matter). It's SUCH a terrible reflection on the company, especially when considering Pete's "Wet-Nap" philosophy of having easy-to-use products (or the GREAT job, in my opinion, the company does on its annual reports).
These days the corporate website IS the company -- if you don't have the happy-horsesh*t, smiling employee pictures, and a nice, CONSISE explanation of what you do, no one is going to care that it took 15 long years to perfect your superior, pay-anyone technology. And right now, CF's website if NOT one that is going to impress the President of E-Trade, Schwab, Citi, or whoever, when, in doing their due diligence, they drop by to examine the prowess of this market leader in bill presentment and payment technology. The site kind of resembles one that has been hastily put together by an understaffed, underfunded internal marketing department (no offense intended to the good folks at Checkfree, but maybe CF's resources could be deployed more efficiently).
Anyway, sorry for venting (again), but this stuff is so EASY to fix (becoming the market leader was the hard part). Come on, folks, let's get a LITTLE razzle-dazzle going, here...
just my typical, humble opinion...
RK |
