Charles...
Rare Medium sells its services at quite high hourly rates to major clients. Rare Medium is dependent upon "advertisors" or "web traffic" or retail sales.
Rare Medium's revenues are derived by selling services and satisfying clients with web sites that generate web traffic and sales plus provide information. RRRR continues to receive revenues from clients as sites need to be continuously need to be maintained.
Rare Medium's services are in great demand. Because of this demand RRRR can charge a premium for their services. RRRR if you excluded the costs of their acquisitions was profittable ...
Maybe RRRR is sexy enough compared to the likes of AMZn and YHOO, but RRRR is a growing successful business in spite of your seemingly naive remarks with an incredible Board of Directors (Please ask who they are if you're too lazy to read the info I've already provided).
ztect
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Message 7190360
Partial Client List: (Any names sound familiar?)
American Showcase, Inc.
New Media Showcase Interactive Disk Promotion DISK
AT&T
Avon
Bankers Trust
Bugle Boy
Buick
CAAF (Children Affected by AIDS)
Compaq
Simon and Schuster
Epson
General Mills
Hewlett-Packard
Home Box Office (HBO)
Johnson & Johnson
Ringling Bros. and Barnum & Bailey Circus
Levi's
Lucent Technologies, Inc.
Mattel
Mercury Records
Mitsubishi
Nabisco
New York Times
New York Today WEB
Pfizer
Pontiac
Procter & Gamble
Sharp Electronics USA
Digital Copiers WEB
Mobil Revolution Presentation WEB
Sony USA
The USA Networks
Viacom
Nickelodeon WEB
Wall Street Journal
WSJ Circulation WEB
Young & Rubicam
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Message 7190893
Projected Expenditures on types of services Rare Medium provides...
(WHY RRRR HAS TREMENDOUS REVENUES)
"..an enormous amount of advertising dollars are being spent on Internet development, and projected expenditures reflect the medium's incredible potential....using the medium to establish, grow and, inevitably change ... [business]— ...web sites, CD-ROMs, e-commerce and integrated business solutions ... redefine the noble art of communication....clients see the impact a billion global connected computers can have on marketing, information, commerce, and entertainment."
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World-Wide Third-Party Internet Developer Revenues By Segment
Projected for the Years 2000 & 2002
Interactive Architects
Consumer Marketing Experts...........$2,070,000,000.. &.$2,208,000,000
Business Process Specialists..... $1,220,000,000.. &...$2,736,000
Old Guard
System Integrators.............$1.942,000,000.. &...$3,990,000,000
Ad Agencies....................$554,000,000.. &...$1,228,000,000
Management Consultants.........$150,000,000.. &...$556,000,000
Low-end Developers
Web Developers.........$3,128,000,000.. &...$3,285,000,000
Local VARs ............$420,000,000.. &...$1,890,000,000
Total yr 2000-$9,484,000,000...year 2002- $15,893,000,000
Source: Forrester Research
Definitions:
Interactive Architects
Who they are:
Interactive Architects are the original Internet developers.
Their solutions include Internet sites, banner ads, kiosks, and CD-ROMs. Interactive Architects approach projects with a consumer marketing focus, but their non-consumer work is continually growing.
Old Guard
Who they are:
Firms that provide large company brass with an overarching business strategy. Old Guard companies are experts in business process re-engineering and enterprise resource planning.
Ad Agencies
Who they are:
The major advertising agencies house more than 500 employees catering to global clients and have wholly-owned, in-house interactive units.
Ad Shops create integrated advertising and interactive solutions, with Ad banner work often constituting a high proportion of service. |
