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Non-Tech : Iomega Thread without Iomega
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To: Reseller who wrote (5850)1/15/1999 6:31:00 AM
From: Bob B.  Read Replies (1) of 10072
 
The main thing the acquisition got them was the chance to kill off both Castlewood and the ghost of Syquest in one shot. Denying Syquest's intellectual property to others eliminates the risk that one of the big boys will be able to get into the market in time to capitalize on the Y2K situation. Sony has stumbled badly and I don't think they'll be real competition - the plans for purchasing needed Y2K backup supplies are being made now.

Imation is making its move - obviously spending on advertising and promotion - but their efforts don't seem to be making much of a dent. I've visited a couple of retail outlets that had one or two of their drives but no disk paks on sales. Now even if the "20 percent higher capacity" and "reads 3 1/2 floppies" features attract me, I'm not going to buy the drive if I can't find disks for it.

Imation is offering very low prices right now, but since they don't manufacture their own drives, the price reductions must leave them with minimal profit. Sound likes desperation time at Imation!

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