(PR NEWSWIRE) NeoMagic Ships One Millionth 256-bit Multimedia Accelerator
NeoMagic Ships One Millionth 256-bit Multimedia Accelerator
Major Notebook PC Suppliers Adopt the Industry's First 256-bit Single-Chip
Embedded DRAM IC with Integrated Graphics, Audio and Video
SANTA CLARA, Calif., Jan. 15 /PRNewswire/ -- NeoMagic(R) Corporation
(Nasdaq: NMGC), pioneer of embedded memory and logic technology, today
announced that it shipped the one-millionth unit of its newest product, the
MagicMedia(TM)256AV multimedia accelerator. Announced in June 1998, it is the
industry's first 256-bit multimedia accelerator, the first to incorporate
audio as well as graphics, video and DVD playback capabilities on a single
piece of silicon, and the first product in the MagicMedia256 product family.
To date the MagicMedia256AV has been incorporated into more than
15 different portable computer models currently offered for sale by top PC
suppliers including: Compaq, Dell, Gateway, Hewlett-Packard, IBM, Sony, and
Toshiba.
Market Share Increases
"NeoMagic continues to increase market share every quarter in both units
and dollars," said Scott Hudson, Senior Analyst-PC Technology, Cahners' In-
Stat Group. "For Q3 1998, NeoMagic shipped 48% of the total portable graphics
market in terms of units, and achieved 57% of the total portable graphics
market in terms of revenues."
According to Ron Jankov, senior vice president and general manager of
NeoMagic's Multimedia Products Division, "NeoMagic recognized early-on that
top quality DVD playback would be a distinguishing feature for multimedia
notebooks. Professional presentations, interactive training, and even
personal entertainment are all legitimate issues to our increasingly mobile
workforce."
video capabilities of a PC, while the notebook PC form-factor demands low
power and small size. That is why NeoMagic developed and delivered the
industry's first -- and still only -- 256-bit single-chip multimedia
accelerator family, the MagicMedia256 line."
"Shipping one million units of the MagicMedia256AV within six months of
announcing the product confirms that we got it right for the mid-range and
high-end market segments. And our MagicGraph(R)128 product family continues
to offer notebook computer makers a choice of features and memory
configurations at multiple price points for the value notebook segment and the
emerging $1000 to $1500 segment," Mr. Jankov added.
256-bit Technology Recognized for Technical Excellence
NeoMagic's 256-bit technology received special recognition from PC
Magazine recently when the MagicMedia256AV was nominated for a technical
excellence award. These awards, chosen by the magazine's editors, recognize
those breakthrough products and technologies from 1998 that have set the
benchmarks for innovation.
In their nomination, the editors of PC Magazine stated, "The latest
graphics accelerator from NeoMagic is the best on the market to date for
performance notebooks. Used in the Gateway Solo 5150 Series, Sony VAIO PCG-
808, Toshiba Tecra 8000, and IBM ThinkPad 390, the NeoMagic MagicMedia256AV is
the new chip to beat."
"Not only is the MagicMedia the first 256-bit graphics chip for notebooks,
it's also an AC97-compliant PCI/AGP audio chip with sample-rate conversion and
a digital mixer. This 21-million-transistor chip has DVD-playback
acceleration with motion compensation and includes 2.5MB of built-in SGRAM.
It supports 1024x768 resolution with true color yet consumes less than 1 watt
of power."
"The MagicMedia256AV also supports two independent graphics displays, uses
AGP for wavetable loads as well as graphics, has ZV support, a hardware video
overlay, and x,y scaling. It employs a terrific new EMI-reduction technology
called MagicPASS(TM) (Peak Amplitude Spectral Suppression) which uses spread-
spectrum technology to limit EMI peak frequencies and energy for the panel
clock by spreading them over a wide frequency. Finally, the chip also
supports multiple power modes and has a peak bandwidth of 3.2GB per second.
All in all, this is an exceptional graphics accelerator for power notebooks,"
PC Magazine concluded.
The full text of the PC Magazine nomination can be found at:
zdnet.com
About NeoMagic
NeoMagic Corporation, based in Santa Clara, Calif., is the first company
to pioneer the integration of DRAM, complex logic and analog circuits into a
single chip. The company's proprietary MagicWare(TM) technology eliminates
the need to drive signals off-chip to discrete memory. NeoMagic's embedded
memory approach achieves its performance advantage while actually lowering the
power consumption and extending the battery life for smaller, lighter weight
portable computers. NeoMagic Corporation has been awarded honors by the
Fabless Semiconductor Association for the past three years: In 1996, as the
industry's "Most Respected Private Fabless Company;" In 1997 and 1998, as the
"Best Financially Managed Fabless Company." NeoMagic may be contacted on the
World Wide Web at www.neomagic.com or at 408-988-7020.
NeoMagic, MagicGraph, and the NeoMagic circle logo are registered
trademarks of NeoMagic Corporation.
MagicWare, MagicMedia, and MagicPASS are trademarks of NeoMagic
Corporation. All other trademarks are the property of their respective
owners. NeoMagic disclaims any proprietary interest in the marks and names of
others.
SOURCE NeoMagic Corporation
-0- 01/15/99
/CONTACT: Betty Watkins of NeoMagic Corporation, 408-988-7020,
bwatkins@neomagic.com; or Bruce LeBoss of ChipShots, Inc., 408-541-8744,
leboss@chipshots.com/
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 120874/
/Web site: neomagic.com
(NMGC)
CO: NeoMagic Corporation; PC Magazine
ST: California
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