Friday January 15, 10:33 am Eastern Time
Company Press Release
Bikers Dream Introduces New Ultra Model and Ultra
Parts Line
RIVERSIDE, Calif.--(BUSINESS WIRE)--Jan. 15, 1999--Bikers Dream Inc. (Nasdaq:BIKR - news) Friday introduced the
Ultra ''Avenger'' model and the Ultra Parts Line at the Cycle World International Motorcycle Show at the Jacob Javitz Center
in New York.
The Avenger is an aggressively styled, super high-performance cruiser that represents an extraordinarily high value to the
consumer. The Avenger comes standard with a polished 113c.i. motor, wide rear tire, billet wheels and custom paint, as well as
loads of chrome and billet components, all at an extremely competitive price.
The parts line and all of the Ultra Cycle models can be viewed now and will be available for purchase on the company's
e-commerce sites, www.Bikers-Dream.com and www.Ultracycles.com, during the first quarter of 1999. The company will
expand the product offerings on its Web sites through strategic alliances, creating the greatest selection of parts and accessories
available for sale anywhere.
Herm Rosenman, the company's president and chief executive officer, commented, ''We are very excited about the company
as we execute our business plan. Our new Ultra Cycle model, parts offering and Internet superstore are additional steps in
providing our customers with a vast selection of motorcycles and related parts and accessories.''
Bikers Dream is a manufacturer and distributor of quality-built American heavyweight cruiser motorcycles. Corporate
headquarters and manufacturing operations are located in Riverside.
This news release contains forward-looking statements that involve risks and uncertainties, including but not limited to quarterly
fluctuations in results, the management of growth, regulatory changes, and other risks detailed from time to time in the
company's Securities and Exchange Commission filings. Actual results may differ materially from such information set forth
herein. In addition, the company's growth is dependent upon, among other things: continuing high demand for cruiser
motorcycles, the company's ability to compete in a highly competitive market, the company's ability to increase motorcycle
production, the company's ability to satisfy its substantial additional capital requirements, the company's ability to satisfy to hire
and retain key employees, and the company's relationships with its customers and vendors. There can be no assurance that the
company will be successful in addressing any of these risks or that its sales and earnings will grow in the future as a result of
these risks or others.
Contact:
Bikers Dream Inc., Riverside
Herm Rosenman, 800/927-4730 |
