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Technology Stocks : BLUEFLY.COM(BFLY)

BFLY 2.075

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3:59 PM EST

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To: marc l werner who wrote (184)	1/16/1999 5:36:00 PM
From: Angler	Read Replies (1) of 487

Marc: Ryan Jacobs may think this is a hot business, but apparels on the Internet presents to me some mind boggeling problems starting with sizes and colors. Having spent over 20 years in both wholesaling and retailing apparels things like XXX, XX sizes, waist and inseams in pants, half sizes in women's, juniors in women's, fashion colors, matching coordinates, mid-year style changes and fabric care scares the hell out of me. ETC/ The logistics of the above plus the amount of essential varied inventory amounts to a huge outlay in both dollars and goods available. Without an attractive number of choices backed up by inventory complete in sizes and colors their capabilities are nill to grow. Just walk into any major clothing store like Mervyn's and take a long look. Penney's can do it for sure. I wouldn't buy yet or if I did, I would be ready to sell fast. "Just tire kicking" as we used to call it on the floor. Angler

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