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Politics : Ask Michael Burke

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To: Knighty Tin who wrote (43725)1/18/1999 9:58:00 AM
From: Richard Gibbons  Read Replies (2) of 132070
 
Michael, I was thinking about channel stuffing, and there's one part that confuses me. Why does the channel allow itself to be stuffed? It costs money to hold inventory, so it would seem that the channel wants the exact amount that it can sell and no more. Is it a case of hype causing the channel over-estimate sales?

Richard
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