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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 247.35

+0.4%

Jan 9 9:30 AM EST

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To: llamaphlegm who wrote (35292)	1/18/1999 2:12:00 PM
From: Rob S.	Read Replies (2) of 164684

<Tomorrow, Ernst & Young will release a survey of 1,300 consumers and 125 online retailers, which found that 57 percent of consumers were visiting Web sites only to research products. They did their actual buying later in a store or by phone or fax.> - That's an interesting finding. A BIG speculation of Internet bulls is that the Internet will supplant so much of retail purchasing that having a "bricks and mortar" based business is costly and obsolete. I guess that makes sense to anyone who spends most of their time glued to a computer screen. But it doesn't make much sense to the average consumers. The strategic thinking of how corporations can best MAKE MONEY on the Internet has shifted from using it primarily as an advertising and customer service support mechanism to making it into an integrated capability that helps to drive and augment traditional sales. The Internet is quickly becoming a way to find good deals but is also becoming an aid to finding things that can be purchased conveniently at a local outlet store or phone-in methods. Maybe the best of both worlds. Amazon may end up with the cake (high sales) but it may be plastic (profitless).

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