For people other than David. Contemplate on what the following sentence from the slide together with the other part of the slide means:
This proof-of-concept has become DVR - Digital Video Recording
biz.yahoo.com
Digital Video Express Racks Up Groundbreaking Holiday Sales With Sun Technology
Sun Enterprise Servers, StorEdge and Solaris Operating Environment Software at the Heart of Revolutionary Business Promoting On-Line Enhanced DVD Movie System
NEW YORK, Jan. 18 /PRNewswire/ -- While Digital Video Express was busy exceeding sales expectations over the holidays for Divx, the new DVD enhancement that lets customers build movie libraries easily and affordably, the company was also building its on-line business on servers, storage and software from Sun Microsystems, Inc. (Nasdaq: SUNW - news).
The company revealed it has selected Sun technology after a holiday season in which the equipment proved itself highly reliable and scalable in mission critical areas of Digital Video Express's operations. These include customer services, Internet and back office, Divx-enhanced DVD mastering and encryption, and call centers.
''The holidays were a major test for Divx, and we came through with flying colors -- not only in sales, but also with the technology supporting our endeavor,'' said Jack Cox, Manager of Transaction Technologies, Digital Video Express. ''We chose Sun servers, software and storage as the brick and mortar of our business, and we think it proved to be the right business decision.''
The new Divx-enhanced DVD format is stirring excitement because it allows customers more freedom in movie viewing. To use the system, consumers go to the store, buy a Divx disc with two days of playtime, then watch the movie on their Divx-enhanced DVD player. The playtime does not start until the consumer starts viewing the movie, and the consumer can view the movie any number of times within the playtime. Consumers can then purchase additional viewing time through the Divx-enhanced DVD player should they wish to watch the movie in the future.
The system effectively eliminates mad dashes to the video store, late-return fees on movie rentals, and is catching on quickly.
In December alone, more than 60,000 Divx-enhanced DVD players, and more than 500,000 Divx discs were sold through a variety of outlets in the fourth quarter of 1998, according to Digital Video Express.
Sun technology is used to automate billing, ordering and promotional systems, and interface these functions with individual Divx players. Sun™ servers also retrieve information on billable activity from the individual Divx players and will distribute information on new movies and special promotions to the player twice each month, creating an ongoing relationship with the customer.
A dozen Sun Enterprise™ 450 workgroup servers run these functions safely and securely on robust and reliable Solaris Operating Environment™ software. Sun Enterprise 3000 and 4000 servers support the company's billing systems, and secure communications between Divx customers and the Divx host system. Sun StorEdge™ A1000 and A5000 disk arrays and Ultra™ workstations play equally critical roles in the Digital Video Express enterprise.
''Digital Video Express is truly at the forefront of using Sun technologies to build a closer and more interactive connection with consumers, while making their life simpler at the same time,'' said Bob DeLaney, worldwide market development manager, retail and distribution. ''Enabling all kinds of retailers to leverage technologies to securely and reliably deliver services to business allies is what Sun systems are all about.''
Digital Video Express, LP is a partnership between Richmond, Va.-based Circuit City Stores, Inc. (NYSE: CC - news, KMX - news), a leading national retailer of brand-name consumer electronics, personal computers, major appliances and entertainment software, and a prominent Los Angeles entertainment law firm.
About Sun Microsystems, Inc.
Sun's global retail clients include hard and soft goods specialty chains, convenience store chains, department stores, discount and mass merchandisers, grocery chains, drug stores, catalog and home shopping organizations, as well as hotel and restaurant chains. Since its inception in 1982, a singular vision, ''The Network Is The Computer™'' has propelled Sun Microsystems, Inc. to its position as a leading provider of high quality hardware, software and services for establishing enterprise-wide intranets and expanding the power of the Internet. With more than $10 billion in annual revenues, Sun can be found in more than 150 countries and on the World Wide Web at sun.com.
NOTE: Sun, Sun Microsystems, the Sun logo, Sun Enterprise, Solaris Operating Environment, Ultra, StorEdge, HotJava and ''The Network Is The Computer'' are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.
Press announcements and other information about Sun Microsystems are available on the Internet via the World Wide Web using a tool such as Netscape Navigator or Sun's HotJava™ browser. Type sun.com at the URL prompt.
SOURCE: Sun Microsystems, Inc. |
