STATISTICS - CHINA'S VCD MARKET EXPECTED TO BOOM IN 1999
Look at Shinco's market share, 29% in 96, up to 35.71% in '97
(an ESS customer) and in 98 a decline, with Cube customer Idall
gaining serious market share.
* = Known Cube customers.
11/16/98 Asia Pulse
(c) Copyright 1998 Asia Pulse PTE Ltd.
BEIJING, Nov 16 Asia Pulse - China's VCD market is sluggish this year
but will flourish next year, according to experts of the China
Electronics Sound Equipment Society.
The experts predict VCD player sales in 1999 will increase by 30 per
cent over the previous year.
VCD player sales boomed for three consecutive years with the sales
volume in 1995 up 1,100 per cent over 1994, that in 1996, up 1,010
per cent, and that in 1997, up 410 per cent.
According to the experts, sales of VCD players this year will reach
12 million, an increase of between 20 and 25 per cent over the
previous year.
A survey shows that VCD is popular mainly in cities with an estimated
30 VCD players per 100 households by the end of this year. Limited by
prices, few people in rural areas own VCDs.
The following is a table of branded VCD players on the Chinese market
from 1996 to 1998:
-----------------------------------------------
Rank Brand Market Shares
(pc) 1996
-----------------------------------------------
1. Shinco 29.43(* first half(?) '96)
2. Samsung 14.58*
3. Idall 11.28*
4. National 9.30
5. Malata 8.14*
6. Sony 6.73*
7. Victor 4.01*
8. Pioneer 2.88
9. SMC 2.27*
10. Amoisonic 1.98*
Total 90.69
-----------------------------------------------
Rank Brand Market Shares
(pc) 1997
-----------------------------------------------
1. Shinco 35.71
2. Idall 13.78*
3. Malata 13.32*
4. SAST 3.78*
5. Samsung 3.78*
6. SMC 3.15*
7. National 2.73
8. Philips 2.07
9. Thakral 2.02*
10. Shanghai 1.62
Total 81.98
-----------------------------------------------
Rank Brand Market Shares
(pc) Jan-June 1998
-----------------------------------------------
1. Shinco 29.51
2. Idall 21.10*
3. Malata 10.06*
4. Amoisonic 9.52*
5. SAST 5.51*
6. BBK 4.78
7. Philips 2.42
8. Star 1.94*
9. SMC 1.80*
10. National 1.34
Total 87.98
-----------------------------------------------
(XIC) 16-11 1851
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