ZuluGroup.com (ZULU/ESVS)-Ecommerce & Internet Advertising Message Board

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Microcap & Penny Stocks : ZuluGroup.com (ZULU/ESVS)-Ecommerce & Internet Advertising

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Nov 21 9:30 AM EST

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To: wlcnyc who wrote (73)	1/19/1999 4:21:00 AM
From: wlcnyc	Read Replies (2) of 2003

FWIW - Re: E-Commerce in general dimgroup.com "Jupiter reports 14 Percent Fewer Online Shoppers Satisfied After Holiday Season Jan 19,1999 Jupiter Communications a well known "new media research firm" announced on Monday results of their online customer satisfaction survey. The report revealed that fewer online shoppers are satisfied with their experience. While 74% of online purchasers were happy with their online experience, this is 14% fewer than were satisfied just 6 months ago. On a positive note, the report indicated that 44 percent of US online households shopped online during the months of November and December 1998 and spent an estimated $3.14 billion. The release quoted Nicole Vanderbilt, senior analyst for Jupiter Communications who said "The combination of retailers that launched or relaunched their sites within weeks of the holiday season, coupled with the significant, unanticipated increase in traffic led many sites to underperform.Companies spent considerable dollars to acquire the customers that visited their sites. If they do not shift their efforts to alleviate technology issues and improve customer service in the coming months, they risk losing the customers they spent so much to acquire." Online shoppers cited problems with merchandise availability (15 percent), the additional costs of shipping and handling (14 percent), and slow site performance (13 percent) as the top three reasons for dissatisfaction. The Jupiter research indicates that the drop in satisfaction can be attributed to two main factors: As result of immense growth in the volume of orders, retailers were unprepared to fulfill promises made to consumers this holiday season; in addition, online shoppers are now mass-market consumers that are far less forgiving of technical shortcomings than the early adopters that previously dominated online shopping. An alarmingly low 37 percent of online shoppers indicated they would spend more next holiday season, while 58 percent said they would spend the same and five percent said would spend less. The Jupiter survey combined with other similar surveys continue to illustrate that while e-commerce shows great potential there is still a lot of work to be done in the area. While some companies may succeed there will also be many that fail. Industry watchers will also be keeping a close watch for first quarter earnings to see what happened to e-commerce sales after the much anticipated 4th quarter holiday season sales period. Many are expecting to see for the first time, declines in reported quarter over revenue. This in a sector that has continued to experience exponential revenue growth."

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