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Pastimes : The Naked Truth - Big Kahuna a Myth
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To: accountclosed who wrote (16055)1/19/1999 9:45:00 AM
From: bill meehan  Read Replies (1) of 86076
 
<<As a guest on the various financial programs...>>
CNBC is used as Muzak on most trading desks, although they do frequently have CEOs and key industry analysts that garner an attentive audience. Since virtually everybody has a Bloomberg terminal, there's little reason to view their broadcast or visit the web site. In addition, the folks at CNBC have done an admirable job developing and maintaining high quality on-camera talent. I think that the immediacy of the medium (whether viewed on a TV or on a PC), and the level of professionalism, will keep them in the lead for what they want to deliver. As bandwidth becomes less of a problem and technology becomes easier to use I'd expect them to easily transition to the Net. As for getting clients to come to Cantor because of an appearance in the media, it's definitely been helpful--especially to younger brokers just beginning to develop relationships with PMs.

FYI: I'll be on CNBC tomorrow at apps 6:10pm EST. Guess I better get a haircut.
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