ULBI.COM?
I am guessing that the lack of OEM interest has driven our friends to try to cash in on e-commerce.
ULTRALIFE BATTERIES, INC. ANNOUNCES PLANS TO
Expand Battery Sales Over Internet
NEWARK, N.Y., Jan. 19 /PRNewswire/ -- Ultralife Batteries, Inc. (Nasdaq:
ULBI) announced today that it will aggressively market its high-performance
lithium batteries over the Internet. Greater emphasis on electronic commerce
in 1999 will be the focus of a major re-design of the company's World
Wide Web sites, which include
www.ultralifebatteries.com, www.ulbi.com, and www.solidpolymer.com.
The goal of Ultralife's Internet marketing initiative is to expand sales
significantly by reaching a wider base of knowledgeable
customers. James R. Sullivan, Ultralife Vice President of Sales, said
"The Internet affords us a unique opportunity to reach customers who
understand, and are seeking out, the advantages of our
advanced-technology batteries." The Internet initiative will also offer
powerful new on-line customer support services to existing retailers,
distributors and equipment manufacturers.
Ultralife's advanced solid polymer rechargeable batteries are
significantly thinner and lighter than existing rechargeable batteries,
yet can last longer in portable electronic products. Making these batteries
available over the Internet would give millions of cellular telephone
subscribers and notebook computer users immediate access to the state
of the art in rechargeable battery technology.
Rapidly increasing demand for long-life smoke alarms, spurred by state
legislation, has created a dynamic market for Ultralife's 9-volt lithium
battery -- the only battery of its kind that can last ten years in household
smoke alarms. Making this battery available over the Internet will give
consumers around the world a chance to upgrade their smoke alarms with
ten-year battery life.
"The Web has already proved to be an excellent way to develop new customers,"
said Mr. Sullivan. "By emphasizing Internet commerce even more, and by
revamping our Web sites to appeal to a much larger, more diverse group
of battery users, we think we can make a significant impact on sales.
The Web brings us customers intent on finding the best battery for their
situation, and our state-of-the-art lithium batteries offer significant,
compelling advantages over the
competition."
Ultralife Batteries, Inc. manufactures and markets a comprehensive line
of high-performance lithium batteries. The Company's primary lithium
batteries are used in a wide variety of consumer, industrial and military
products. The Company's advanced rechargeable batteries are being commercialized
for notebook computers, mobile telephones and many other portable electronic
products. Key customers include First Alert, Fyrnetics, Maple Chase,
Eveready, Radio Shack, and the national defense agencies of the United
Kingdom and the United States.
This document contains forward-looking statements based on current
expectations. Actual results could differ materially from those projected
as a result of various risks and uncertainties, including continued acceptance
of and demand for the company's products, and changes in customers' purchasing
plans. A more detailed description of such uncertainties is contained
in the Company's filings with the Securities and Exchange Commission,
such as the Company's Annual Report on Form 1O-K for the fiscal year ended
June 30, 1998.
SOURCE Ultralife Batteries, Inc.
-0- 01/19/99 /CONTACT: Greg Smith, Marketing
Manager of Ultralife Batteries, Inc., 201-930-4900, or fax, 201-930-1144/
/Web site: ulbi.com /Web site:
ultralifebatteries.com
/Web site: solidpolymer.com (ULBI)
CO: Ultralife Batteries, Inc. ST: New York IN: CPR MLM ADV SU: PDT
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art cellular commerce computer computers consumer corporate electronics
household internet legislation market marketing military nasdaq otc prn
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Symbols: ULBI |
