Enhanced Services Launches New Web Ad Unit
[December 31, 1998] Enhanced Services Company Inc. and its
subsidiary, ad network and rep firm Zulu-tek Inc. said they have
formed a new Web advertising unit to support ad revenue growth
and expansion of its e- commerce business with the recent
acquisition of BrandsForLess.com.
The new unit will be called Group Omni-net.com.
"With the formation of Group Omni-net.com, we are now
positioned to become a dominant Web advertising and
e-commerce force," said Rob Chmiel, chief operating officer of
Enhanced. "We have made a significant commitment by increasing
our online ad budget to $25 million for 1999 to facilitate greater
market penetration for BrandsForLess.com and our other
e-commerce ventures. The immediate impact of the recent ad
campaign has clearly demonstrated the positive synergy created
with the Enhanced-BrandsForLess combination."
Chmiel added that a CEO for Omni-net is being sought and the
new Web site for Omni-net is expected to go live in January.
BrandsForLess.com is an e-commerce mall that allows shoppers
to find, select and purchase products across multiple categories.
The operation currently offers more than 1,500 brands and over
500,000 products.
Enhanced said it already has rolled out an initial online ad
campaign for BrandsForLess.com on DejaNews.com,
CNN.com, WarnerBros., SportsLine, Webcrawler, Excite,
Geocities and the Zulu network, and has experienced substantial
increases in traffic as a result. |
