The Next Wave of E-Commerce
By Suzanne Galante
Staff Reporter
1/19/99 11:05 AM ET
Computer Literacy (CMPL:Nasdaq) developed tools to help companies build their own stores on their intranets. "Initially, the Internet was a consumer phenomenon," says Chris MacAskill, the company's founder, president and CEO. "It was individuals who saw the benefit and their needs were pretty simple, but it quickly became a sophisticated business tool." Unlike the frenzy surrounding consumer-oriented names, CMPL's stock is more humbly priced at 12, down from 20 in November.
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CMPL's primary products are books, but it's experimenting with software. If the software trial is successful, a company source says, full deployment could be implemented as early as the first quarter of 1999. NationsBanc Montgomery Securities analyst Steve Horen, who rates the stock buy, expects revenue of $65.5 million in fiscal 2001, compared with $10.9 million in fiscal 1998. (His firm is an underwriter for CMPL.) "This dramatic growth is fueled by the company's extremely effective customer acquisition model," he said in a recent report, "and strong repeat buying trends averaging above 50%."
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