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Biotech / Medical : QDEL - Quidel more quick diagnosis

QDEL 27.52

-2.2%

Nov 26 3:59 PM EST

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To: Robert Busse who wrote (372)	1/30/1997 4:50:00 AM
From: Mike Relyea	of 1693

There's a very interesting and lengthy article in the 30 January 1997 edition of the Wall Street Journal Interactive Edition highlighting Procter & Gamble's "user-friendly" Helidac H. pylori eradication treatment: P&G Applies Packaging Savvy To Its New Prescription Drug. interactive3.wsj.com Quidel couldn't have teamed up with a better partner. After reading the article, I'm convinced P&G's Helidac and Quidel's H. pylori sales will skyrocket. If P&G's marketing campaign is as successful as its Helidac packaging appears to be, Quidel's fourth quarter will be another blockbuster. With the introduction of P&G's marketing campaign, there's soon going to be an explosion in public awareness about H. pylori. When it happens, Quidel's going to sell a lot of tests. Mike

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