ESS Technology, Inc. Announces a Cable TV Internet Set-Top System Joint Development Effort With Fei-Hong Electronics Co.
FREMONT, Calif., Jan. 20 /PRNewswire/ -- ESS Technology Inc. (Nasdaq: ESST - news) announced today it has entered into a joint development project with Fei-Hong Electronics
Company, Ltd. to develop a Cable TV Internet Set-Top system. Fei-Hong is a cable TV set-top system developer under the guidance and supervision of the Ministry of Information
Industry (MII) of China.
Commenting on the joint development, Mr. Wu Zhao Li, President of Fei-Hong said, ''The advancement of Cable TV and Internet applications for Chinese consumers is a top priority in
the government agenda. We are pleased to cooperate with a leading digital video solution provider such as ESS to address the digital TV and Internet market in China.''
The joint development currently underway leverages ESS digital video architecture, which is built around a RISC processor and a DSP core. Without additional infrastructure changes,
the Internet Set-Top Box can be connected to the existing cable TV network to deliver high quality audio/video information services for Internet applications.
''This is part of ESS overall Internet roadmap to provide complete system and applications solutions as well as Internet Service Provider (ISP) and Internet Content Provider (ICP)
services for the Chinese Internet market. We are excited that this joint development will play an important role in the convergence of digital video and the Internet,'' stated Mr. Fred
Chan, ESS Chairman, CEO and President.
With over 80 million existing Chinese cable TV subscribers, China is currently one of the largest cable consumers in the world. The new cable TV Internet Set-Top systems being
developed will allow the consumer to access the Internet without any PC experience or PC hardware.
ESS Technology, Inc. supplies Internet, modem, PC audio and digital video solutions for the Internet, PC and consumer markets. ESS designs, develops, and markets highly integrated
mixed signal semiconductor, hardware, software and system solutions for Internet, PC and multimedia applications. ESS, headquartered in Fremont, California, has sales and technical
support offices in Austin and Houston, Texas; Irvine, California; Bellevue, Washington; Beijing and Shenzhen, China; Tokyo, Japan; Taipei, Taiwan; Seoul, Korea; and Hong Kong.
ESS Technology is listed on the Nasdaq Market System under the symbol ESST. World Wide Web site: esstech.com. |
