Yes!!!! MSGI Reports Internet Ticket Sales Increase of up to 600%
NEW YORK--(BUSINESS WIRE)--Jan. 20, 1999--Marketing Services Group,
Inc. (Nasdaq: MSGI - news), an integrated marketing services industry
leader, Wednesday announced that its Pegasus Internet, Inc. subsidiary
reported a boom in online ticket sales for the 1998 holiday season.
Revenue increases of 200%-600% over figures for the 1997 holiday
season were reported by the majority of Pegasus' 26 online ticketing
clients, which include the Boston Symphony Orchestra, Lincoln Center,
Tele-Charge and the San Francisco Symphony, among many others.
First-time buyers (customer acquisition) averaged approximately 80% of
all online ticketing customers. The majority of the patrons also
joined online mailing databases as part of their order process; these
names will be used for future targeted e-mail marketing efforts.
Online ticket sales increased as a percentage of the total number of
tickets sold by each organization, accounting for approximately 7% of
all ticket sales, up over 100% from approximately 3% last year. This
trend is expected to continue with the Internet's e-commerce growth
curve.
''We are very encouraged by this enormous increase in online ticketing
and the progress of our Internet business in general.'' stated Jeremy
Barbera, Chairman and CEO of MSGI. ''During this year we will continue
to work on the total integration of our Direct and Internet Marketing
businesses and will look to the management team of Pegasus Internet to
expand upon their leadership role in this growing market sector.''
Pegasus Internet, Inc. (www.pegasusnet.com) is the premier provider of
Web services and related technological solutions to the arts and
entertainment community. Pegasus has developed sophisticated online
merchandising, ticketing and event management systems for some of the
most prominent organizations in the world.
Marketing Services Group, Inc. ( www.msginet.com) provides direct
marketing and database marketing, telemarketing and telefundraising,
media planning and buying, interactive fulfillment, Web development,
online consulting and e-commerce to nearly 1,000 clients worldwide. |
