Some interesting snippets from the release:
>>TeleServices will provide the Lightning and the Ice Palace with
customized MusicCards for Lightning home games and other events at the Ice Palace. The agreement provides that TeleServices and the Lightning Ice Palace will share in the revenues from all MusicCard sales generated at Lightning home games<<
So there is motivation to sell as many cards as possible at Lightning home games.
>>as well as concerts and other events held at the Ice Palace.<<
These will most likely attract a different crowd than the hockey fans.
>>In addition, MusicCards will be sold to benefit the Lightning Foundation and other charities. <<
Another crowd as well--3 different groups.
>>In addition to serving as the home of the Lightning, the Ice Palace hosts more than 140 events per year as a multi-purpose entertainment facility hosting such events such as concerts, ice shows, basketball, rodeo, circus, indoor soccer and lacrosse, arena football, and trade shows. <<
So the card may be sold at as many as 140 events in addition to the Hockey games.
Phil Esposito...stated: We think the MusicCard is going to be great for sports promotion and for fund-raising for our favorite charities. We are already talking to other NHL teams." <<
Other NHL teams!!!
>>Added Robert Gordon, "With the able help of Phil Esposito, we are looking to expand the MusicCard to other NHL teams and then to football, baseball and other pro sports.<<
Football, baseball and other pro sports.
Because the MusicCards are collectible and offer great value to the consumer, they are a natural for sports promotion."
Collectible.
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