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Technology Stocks : TAVA Technologies (TAVA-NASDAQ)

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To: Hunter who wrote (26842)	1/20/1999 8:23:00 PM
From: JSI	Read Replies (3) of 31646

Hunter, I have to disagree with you about their PR job. As the director of marketing for a large electronics firm, I consider PR one of my largest responsibilities, along with one of my best weapons. We, my department and PR agency, work from a strict schedule developed in conjunction with the overall marketing plan. We put out a minimum of one release per month (we're privately held, yet easily 5 times the size of TAVA) and usually at least twice that as news arises. Even though I don't have shareholders to answer to, the value of PR is immeasurable. Not one month went by last year where we weren't the feature of an article or at least quoted, in both industry and commercial media. TAVA could stand to take a long hard look at their marketing/PR program and do their shareholders some justice by revamping it. JSI

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