Thursday January 21, 7:58 am Eastern Time
Company Press Release
Princeton Video Image, Inc. and
CanWest Global Communications
Sign Deal On Virtual Ad Insertions On Canadian TV for
Super Bowl XXXIII
Global, an NFL Affiliate, Gains Exclusive Rights for PVI Service in Canada
NEW YORK--(BUSINESS WIRE)--Jan. 21, 1999-- Princeton Video Image, Inc. (NASDAQ:
PVII - news, www.pvimage.com - news), today announced that it has signed an agreement with
CanWest Global Communications Corporation (NYSE: CWG and TSE: CGS.S and CGS.A)
(''Global''), Toronto, making Global the exclusive NFL broadcaster to offer virtual insertion services
to Canadian television advertisers for Super Bowl XXXIII on January 31, 1999. Under terms of the
agreement, Lawrenceville, New Jersey-based Princeton Video Image, the world leader in virtual
advertising and imaging solutions for television, will receive an undisclosed share of revenues
generated by Global's sales of advertising insertions.
This announcement follows Princeton Video Image's recent selection by the NFL International as the
exclusive provider of virtual insertion services for non-U.S. NFL broadcasts, including Super Bowl
XXXIII.
Using Princeton Video Image's proprietary Live Video Insertion System (L-VIS) , which allows
advertisers to insert electronic images into live broadcasts and make the advertising images appear
as part of the live scene, CanWest Global Communications will offer national sponsorship
opportunities to Canadian advertisers.
Dennis Wilkinson, President and Chief Executive Officer of Princeton Video Image, said, ''Through
this alliance with Global, we are pleased to be able to offer Canadian advertisers the opportunity to
buy this unique advertising space within such a widely viewed game.''
Mr. Wilkinson continued, ''This agreement demonstrates growing international acceptance of
electronic image insertion advertising, and further solidifies PVI's position as the leading international
company offering this service. Clearly, our ongoing effort to build new relationships and renew and
expand existing ones is paying off.''
Ken Johnson, Vice President of Sales for CanWest Global Communications Corporation, added,
''We are thrilled with the quality of this new technology. Virtual insertions have limitless potential and
greatly expand the boundaries of conventional advertising.''
CanWest Global Communications Corp. is an international media company. In Canada, CanWest
owns and operates the Global Television Network and Global Prime Cable Network, as well as
Fireworks Entertainment Inc., a production and distribution company. Internationally, CanWest
owns and operates New Zealand's TV3 and TV4 Television Networks and the More FM Radio
Network. The company also has significant investments in Australia's TEN Television Network, the
Republic of Ireland's new TV3 Television Network, and Northern Ireland's Ulster Television.
Princeton Video Image, Inc. has developed and is marketing a real-time video insertion system that,
through patented pattern recognition technology, places computer-generated electronic images into
television broadcasts of sporting events as well as other programming. The Company has provided
video insertion services for nearly 1,000 live telecasts worldwide, including broadcasts of Major
League Baseball, National League Football, professional soccer and motor sports, and other live
events. Its insertion technology has been employed by CBS Sports to generate an electronic first
down line in nationally televised NFL games this season, including CBS's telecasts of the four AFC
playoff games.
Any statements contained in this press release that relate to future plans, events or performance are
forward-looking statements that involve risks and uncertainties including, but not limited to, those
relating to market acceptance, dependence on strategic partners and third party sales, contractual
restraints on use of PVI's technology, a rapidly changing commercial and technological environment,
competition, possible adverse regulations, need for additional financing, intellectual property rights
and litigation, and other risks identified in PVI's filings with the Securities and Exchange Commission.
Actual results, events or performance may differ materially. PVI undertakes no obligation to publicly
release the result of any revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof to reflect the occurrence of unanticipated events.
Contact:
Media Contact:
Christina Friedkin
Roher Public Relations
212-986-6668
or
Investor Contacts:
Cheryl Schneider/Tessa Lavender-Beck
Morgen-Walke Associates, Inc.
(212) 850-5600 |
