A day late and a dollar short:
Associated Golf and Amazon.com Sign
e-Commerce Agreement
TAMPA, Fla.--(BUSINESS WIRE)--Jan. 21, 1999--Associated Golf Management Inc. (OTC BB:AGMX - news; CUSIP No.045646106), a multi-faceted sport and fitness retailer, developer of signature series championship golf courses and primary shareholder and operator of the National Senior Tour, has entered into a business relationship with Amazon.com Inc. (Nasdaq:AMZN - news).
Under the agreement, Amazon.com will be Associated Golf's provider of golf, fitness and sports-related books, video, DVD, CD and computer games at the company's e-commerce site, BigGolfStore.com.
''Amazon.com is a leading light of the developing e-commerce industry. They have unrivaled selection and brand name recognition. The start of this relationship is a red-letter day in the development of our internet selling and marketing strategy. This alliance with Amazon.com will enable our customers to easily purchase books about golf, fitness and sports. It can add significant revenues to our business, and forms an integral basis for the growth of our Web-based sales,'' said Thomas Taggart, president of Associated Golf.
As noted in previous announcements made earlier this month, Associated Golf has made a commitment to offer golf enthusiasts the most comprehensive sport, fitness, golf and nutritional information as well as equipment and related accessories available on the worldwide web. Presently, Amazon.com golf-related products are featured in the virtual BigGolfStore.
Associated Golf's President, Taggart, said ''As recently noted in the Computer Industry Almanac, internet-connected computing is expected to grow 800 percent to 450,000,000 people, worldwide, within three years. This alone provides a compelling reason to shift corporate focus to web-based strategies. Furthermore, our forward-looking National Senior Tour sponsors have encouraged our presence throughout the net to expand the co-marketing and co-branding nature of those relationships. We believe our Amazon.com agreement is a significant component in our strategy of involvement with key internet players.''
Readers are invited to visit the web-store and shop today. In the near term, a virtual retail clothing, equipment and accessory e-commerce mall is expected to be launched under a joint announcement with our industry partner.
Amazon.com Inc., the Internet's No. 1 book and No. 1 music retailer, opened its virtual doors on the World Wide Web in July 1995. Today, the Amazon.com store has expanded to offer more than 4.7 million book, music CD, DVD, computer game and other titles, plus secure credit card payment, personalized recommendations, and streamlined ordering through 1-Click(SM) technology.
The company's e-commerce operations target retail and wholesale markets via BigGolfStore.com and the National Senior Tour. The company intends to acquire and consolidate several golf equipment manufacturers as well as teaching aid/instructional golf product providers.
By consolidating product-lines and pursuing an intense marketing and sales campaign via the worldwide Web, the company expects to become one of the larger distributors and marketers of fitness and golf related products. Using Web-selling success strategies and technologies of other internet sales companies like Amazon.com and Ebay Inc., Associated Golf's goal is to become the source for fitness and golf on the internet.
The company's strategy anticipates further integration of joint ventures/partnerships with premier industry e-commerce platforms and search engines.
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