INLD 1.5 million float news just out
Inland Entertainment Subsidiary, Cyberworks.Net, Announces Web Launch for Women's Health Resource; ''As We Change'' Web Site Provides Midlife Women with Shopping, Privacy and Convenience
Business Wire - January 21, 1999 14:42
SAN DIEGO--(BUSINESS WIRE)--Jan. 21, 1999--Cyberworks Inc., a wholly owned subsidiary of Inland Entertainment Corp. (Nasdaq:INLD), recently announced the development and launch of a Web site for San Diego-based As We Change, a national mail-order catalog dedicated to providing women with products and information to help them understand and manage menopause and midlife.
The Web site, located at www.aswechange.com, is a marketplace for cosmetic and beauty products, nutritional supplements, exercise clothing, lingerie, and other items geared toward midlife women who need "comfort, support, information or relief" during and after menopause.
Cyberworks developed a secure e-commerce catalog on the site, a guest book-email system, and an extensive online marketing program, including banner advertisements on other related sites.
"We started this online catalog after talking with women from all over America about how they were managing changes that occur in midlife, including those surrounding menopause," said Nancy Casey, who oversees marketing, customer relations and human resources for As We Change.
"One thing became clear to us -- women want information, want to be proactive about their health and want relief from symptoms. We wanted to be women's best resource on the Web, and Cyberworks was the best partner to help us reach our goals. The site has also been very successful in helping women delve into a personal subject from the comfort of their own homes."
Cyberworks was founded in 1994 as an interactive marketing and design company servicing the Hollywood entertainment industry. Its focus has expanded over the years to include corporate and business-to-business clientele.
With more than 300 Internet and intranet sites to its credit, Cyberworks serves local, national and international clients, including NIKE, Variety magazine, Sony Cinema Products, Trimark Pictures, Barona Casino, the San Diego Zoo, Petersen Publishing, NASA and many others. The company has successfully earned a reputation for excellence in all aspects of Web development, hosting and online marketing.
Founded in 1991, Inland Entertainment is an expert in providing marketing support to gaming enterprises. Inland, which originated as a consultant to Native American tribes throughout the Western United States and their respective gaming facilities, has evolved to become one of the leading online interactive entertainment companies. The company diversified in 1998 to expand its focus to include Web development, online marketing and Internet gaming.
CONTACT: Inland Entertainment Corp., San Diego
Kelly Jacobs, 619/716-2100
619/716-2151 (fax)
kjacobs@inld.com
or
Coffin Communications Group, Sherman Oaks, Calif.
Sanjay Sabnani, 818/789-0100
818/789-1152 (fax)
Sanjay369@aol.com
|
