Seems like this outfit shoulda partnered with GTW! jajajaja El ...... ............
SOURCE: The Media Farm, Inc.
The Media Farm and Compaq Leverage
Novel Software Approach to Increase Customer Satisfaction
DALLAS, Jan. 21 /PRNewswire/ -- Compaq Computer Corporation (NYSE: CPQ - news) today
confirmed successful results from an innovative software licensing program launched in the United
Kingdom (UK). Compaq employed The Media Farm, Inc., the leading provider of software licensing,
product promotion and customer retention services to Fortune 500 corporations, to select test and
license the new software for the consumer PC market used in the program.
In 1997, The Media Farm helped Compaq become the first major PC manufacturer to launch a ''software
choice'' program. Based on its initial success even in a slowing UK PC market, Compaq expanded this
novel program into multiple European countries in 1998.
The customer choice program allows consumers who purchase a Compaq computer to choose
additional software packages that fit their needs. In addition, they are also offered other software
choices at substantial savings.
''The Media Farm's innovative software choice program successfully increased demand and end-user
satisfaction of our Presario PC products,'' said Hamish Haynes, director of Compaq's consumer
business unit in the UK. ''We decided to extend our relationship with The Media Farm because their
customer choice licensing program increased additional customer registration as part of the software
redemption process. The resulting data is highly valuable for use in current and future direct marketing
activities that could provide Compaq with incremental revenue.''
''Our customer choice model helped Compaq reduce product costs, dramatically improved
time-to-market and differentiated their products -- all resulting in additional customer demand and
satisfaction,'' said Tom Kirkwood, European sales and marketing director for The Media Farm. ''We
provided Compaq with a unique turn-key solution that helped increase Compaq's brand equity at the
point of sale.''
''Our work with Compaq during the past two years has validated that our 'customer choice' model
delivers superior benefit for both PC manufacturers as well as PC consumers,'' said Steve Patti,
president of The Media Farm. ''The Compaq results, combined with the launch of our MediaToll(TM)
content delivery system, has produced similar arrangements with other leading PC and peripheral
manufacturers for 1999.''
Founded in 1996, The Media Farm provides a broad array of software marketing and promotions services
to major global corporations, including Acer, Brother, Hewlett-Packard, Dell Computer, Epson America,
Ingram Micro, 3Com and Toshiba. The company is headquartered in Dallas, TX, and has offices
worldwide. Visit the company's website at www.themediafarm.com. |
