Novell flees home appliance-based NEST market
By Matthew Woollacott InfoWorld Electric
Posted at 3:28 PM PT, Jan 30, 1997 Novell has abandoned its plan to develop the Novell Embedded Systems Technology (NEST) as a universal embedded operating system. Some parts of the technology have been distributed among Novell's other divisions, and other development efforts are being dropped.
Specifically, the NEST elements designed to add intelligence to office equipment are being moved into the company's Internet Access division. These include the Autoroute routing technology for fax services, and the Office SDK, which is designed specifically for hard-copy output devices such as printers, copiers, and scanners. The Client SDK, intended as a general-purpose client for accessing NEST services, also moves into the Internet Access division.
"Having done this, they really need to show some results in the next 12 months," said Peter Davidson, president of Davidson Consulting in Burbank, Calif. He welcomed the reshuffle "in terms of them moving NEST people and Novell Distributed Print Services (NDPS) people into the same place." He added that Novell has been successful in persuading printer manufacturers to implement the technology, "but they need to add the same level of support for scanners and faxes."
The reorganization will allow Novell to concentrate engineers with complementary skills in one place, said Rob Hicks, Novell vice president and general manager for NEST. "In some ways, it's the NDPS people who are positioned to provide a lot of the fax capabilities in conjunction with NEST, which is why it's good to have the two together," he said.
The recently announced NEST Server Software SDK moves into Novell's core Internet Infrastructure division. It is being repositioned as a lightweight mini-server with integrated access to Novell Directory Services for repository applications -- for example, Novell hopes to see it integrated with a CD-ROM jukebox.
Novell wants to back out of the two most ambitious aspects of NEST, which would have seen the technology moved into the consumer and utilities markets. The project to get NEST into home consumer devices has been dropped completely.
Novell is now looking for a partner to take over its active role in the project to transmit NEST-based energy usage information over power lines -- although the company still wants to retain an equity stake in the project. Hicks said that "while [these applications] are very interesting, they don't fit into Novell's core business right now" since "it represents a different business with different customers and different channels."
This view was echoed by analysts, who feared that Novell was trying to spread itself too thin.
"Novell has a hard enough time maintaining an installed base in corporations, much less going out to compete in the dishwasher field," said Davidson.
Novell Inc., in Orem, Utah, is at (801) 429-7000 or at novell.com. =====================================================================
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