Jetfax Announces Hotsend Partner Program At David
Coursey's Showcase '99; Increased Web Traffic Is Pure
Gold For Visionary Partners
Business Wire - January 19, 1999 08:25
SAN DIEGO--(BUSINESS WIRE)--Jan. 19, 1999--JetFax, Inc. (Nasdaq:JTFX), a leading
developer of document communication technology, today announced partnerships with several
Internet companies to use its HotSend(TM) email technology as a promotional tool to drive traffic to
their web sites. The new partners include TechWave, Inc., BroadCast Software Corp.,
maximumpc.com, BuyOnet, Digital River, and Release Corp. The announcement was made at David
Coursey's Showcase '99, the industry's annual launching pad for the hottest and most important
products, technologies, and services for the Internet, personal computing, and communications.
HotSend lets users send self-viewing email attachments from any application with just a single mouse
click, making it easy to send full-color documents such as web pages and presentations using
standard email programs. As part of the HotSend Partner Program, JetFax customizes the HotSend
Microviewer(TM) - the compact viewer transparently embedded in every attachment - to include the
partner's banner advertisement and web links. Recipients of HotSend documents then have one-click
access to the partner's web site. In addition to this advertising button, the partner's web site URL
appears as text at the bottom of every email message, giving their site double exposure.
"HotSend is the most powerful new way to drive web traffic," said Michael Crandell, JetFax VP of
Software. "Because it offers a super-simple way to email great looking documents and it's free, users
of email promote your web site for you. And in the classic chain-letter fashion, each person who
receives a HotSend document can download HotSend for free as well, magnifying the effect. It's a
win-win-win for everyone!"
"Being a HotSend partner, TechWave has been able to provide additional useful services to our
shoppers, while extending our brand and increasing traffic to our sites," said TechWave's Director of
Marketing, Karen Olson. "Our shoppers benefit from HotSend's features, like being able to easily
read email attachments, and we benefit from the branding and traffic we receive from HotSend's
private-labeling of the product. All in all, TechWave has found that being a HotSend partner is a
win-win for both our online stores and our shoppers."
JetFax currently offers a beta version of HotSend as a free download at www.hotsend.com and will
offer the final product in late January at the same Internet address. JetFax will also offer HotSend
companion products in the future.
For more information on the HotSend Partner Program, contact Mike Pugh, JetFax's Director of
Software Sales and Marketing, at 805/692-4174 or mikep@hotsend.com.
JetFax, Inc. is located in Menlo Park, California with development and branch offices in Santa
Barbara, CA; Portland, Oregon; Dublin, Ireland; and Munich, Germany. For more information, call
JetFax at 1-800/7JETFAX or 650/324-0600, fax 650/326-6003, visit www.jetfax.com.
Showcase is produced by David Coursey, industry analyst & columnist in conjunction with "Upside"
magazine. For more information, visit www.showcase99.com.
About JetFax
JetFax Inc. is a leading developer and provider of multifunction products that combine scanning,
printing, faxing and copying capability in a single unit. The company's software business includes
products that allow users to easily manage MFP functionality, desktop document management
software, and software and firmware for intelligently connecting MFPs to the Internet. The company
licenses core hardware and software technology to OEMs, and sells JetFax branded MFPs through
the office equipment dealer channel.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995:
With the exception of historical information, the statements set forth above include forward-looking
statements that involve risk and uncertainties. The Company wishes to caution readers that a number
of important factors could cause actual results to differ materially from those in the forward-looking
statements. Those factors include the following: difficulties in successfully combining the businesses of
the Company and DocuMagix; the size and timing of and fluctuations in end user demand for the
Company's branded products and OEM products incorporating the Company's technology; the fact
that the Company's markets are characterized by rapidly changing technology, evolving industry
standards and frequent introductions of new products and enhancements, and the Company's ability
to respond to such changes; difficulties which the Company may experience in completing the
development of turnkey designs for OEM customers, its color technology or other products; the fact
that the multifunction and color markets targeted by the Company are at an early stage of
development; the highly competitive nature of the markets for the Company's products; the phase-out
or early termination of the Company's branded products or OEM products incorporating the
Company's technology; the Company's ability to attract and retain skilled personnel; the Company's
reliance on third party suppliers for components used in the Company's products; the quarterly
variability in the Company's bookings and design wins; and the Company's reliance on a relatively
small number of OEM customers for a large percentage of its revenue. These and other factors which
could cause actual results to differ materially from those in the forward-looking statements are also
discussed in the Company's filings with the Securities and Exchange Commission, including its recent
filings on Form 10-K, Form S-8, Form 10-Q, and Form S-1.
(c) 1998 Jetfax, Inc. All rights reserved. JetFax, JetSuite, PaperMaster, Microviewer, Documagix,
eFax Enabled and the JetFax logo are trademarks or registered trademarks of JetFax, Inc. All other
trade names and marks are the property of their respective companies.
CONTACTS: JetFax Inc., Menlo Park
Janice V. Kapner, 650/688-6841
or
Neale-May & Partners
Bronwyn LeMelle, 650/328-5555 ext. 121
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