SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: memflyken2 who wrote (19028)1/23/1999 10:42:00 PM
From: oldcrow  Read Replies (2) of 27307
 
You have valid points.

However, :)

1) The studies examining rates of effectiveness via web advertising are few and far between...furthermore, look at who conducted them...some of the same organizations that stand to lose billions if there is a sudden shift from traditional media to web based media.

-not saying the results are not valid...just that there is a strong underlying bias to "protect" the traditional routes.

Same principal exists with energy usage. We all know that the technology exists to run cars on anything from water to common garbage...yet we still burn gasoline. What for!!???

Easy...no more need for oil.... then no more need for

) oil prospectors
) drillers
) equipment companies who supply the drillers
) pipe layers (to transport) and of course the pipe layer crews
) refineries
) trucks to haul the oil/gas
) truckers to drive them
) gas stations (owners and attendents ...gone)

and the list goes on...the financial implications are enormous and far reaching...oil needs to protected (or at least phased out gradually)

Traditional forms of advertising also need protection in the same capacity...

Although I cannot produce any statistics to back my claim...I suspect the rates for recall and retention between magazine ads, tv, and the web are no different in effectiveness...further, define effectiveness (so hard to do)...

...the shorts routinely indicate how they skip the ads (NEVER clicking on even one)...even buying software to prevent them from being loaded.... yet these same folks switch the radio station when the ads play...get up for a snack or go to bathroom when the ads show up on tv (even fast forward through them, if its a pre-recorded show...I believe this is called zipping? you sound like a marketing guy.)

Web advertising is very viable and will continue to evolve exponentially...it's unstoppable...it scares the $hit out of the print and broadcast folks!

2) YHOO's largest source of revenue growth going forward is expected to be from e-commerce (as I understand it).

Regards
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2026 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News