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Non-Tech : Ameritrade
AMTD 1.070+2.4%Nov 28 9:30 AM EST
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To: RON BL who wrote (426)1/24/1999 12:28:00 PM
From: Bob Duncan  Read Replies (1) of 513
 
Take a look at Message 7444415

Certainly on paper AMTD is not losing many accounts - however the more important consideration is are they losing assets within those accounts. The people most frustrated with AMTD are the most frequent traders (i.e. 5 times per week or more) and typically they have larger account balances not to mention generate much more revenue for the company. Don't you think AMTD would logically rather lose 10 accounts that each trade 5 times a year vs. one that trades 400 times? Also, keep in mind that most people don't simply shut down an online account if they have a problem with it, they simply open another one. For instance, I have become sick of Etrade's service and am transfering most of my assets to Brown and Co. However, I am leaving a few thousand in my Etrade account so I can have access to IPO's. So, on paper Etrade has not lost a customer but offically they have lost tons of trading revenue.

Also, what was the average account size this quarter vs. a year ago?
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