HTSF's sell on the net strategy statement: For those who may not have seen it:
Heartsoft to Announce Internet Sales Strategy
and Begins Strategic Joint Venture
Negotiations
TULSA, Okla.--(BUSINESS WIRE)--Jan. 21, 1999--
Heartsoft, Inc. (OTC BB:HTSF - news) Chief Executive Officer,
Benjamin Shell, reported today that the company will
shortly announce its Internet strategy for sale of its new
educational software product, Thinkology.
The company also announced that it has begun
negotiations with multiple potential joint venture partners
regarding distribution of the company's educational
software products.
On January 14, 1999, Heartsoft announced its intentions
to expand sales of the company's educational software
products into the home and home school markets.
According to Mr. Shell, use of the Internet to distribute
the company's newly released Microsoft Windows 98®
(Nasdaq: MSFT - news) and Apple Computer iMac (
Nasdaq: AAPL - news) products will be the back-bone of the
company's new home market sales strategy.
Further, Mr. Shell indicated that the company has begun
negotiations with several large publishers in the U.S.
regarding distribution of the company's current product
lines as well as discussions concerning development
contracts in which Heartsoft will utilize its proprietary
authoring platform, the Knowledge Construction Set, to
develop educational software products for other publishers
in areas which do not compete with Heartsoft.
Heartsoft, Inc. publishes, and distributes a diverse line
of multimedia curriculum-based product for schools and
parents nationwide. Headquartered in Tulsa, Oklahoma,
Heartsoft is acknowledged among educators as the
price-vs.-performance leader -- delivering such product
classics as the Heartsoft Bestseller and its new
critical-thinking-skills software, Thinkology, with
unsurpassed customer service and customer loyalty. The
company's stock is traded on the OTC Bulletin Board under
the symbol HTSF. Heartsoft's web sites are located at
heartsoft.com and thinkology.com.
Contact:
Heartsoft Inc.
Benjamin Shell, 918/251-1066 |
