Digital TRUST........
Paul et. al:
I think we discoverd Novell's goldmine.
TRUST is the last frontier. Person to person contact provides the trust - the grease - that makes ALL commerce flow.
Concerning the future of e-commerce, I have been highly motivated by this huge missing link of trust - so much that I have devoted a lot of recent time and energy into discovering various avenues which could enable the flow of trust by the simple process of bringing the internet and digital wireless domains TO THE PEOPLE.
What I mean by this is that we, as individuals, possess this incredible potential to develope, define and factor local/community/area-based virtual product distribution networks - the equivalent of the local storefront in our communities. This model has people - not the internet - as the drivers. Use the internet AND the new digital wireless mediums to enable this process. Link people with specific skill sets and knowledge with people in need of those qualities. Gift out ideas for people meeting people. Network the network. I call this "networking at a higher level".
I am really confusing you now......
So on the one side you have the corporations checkmated by the internet - scrambling to find any and all ways to reflect and extend their marketing and distribution domains INTO the internet - but the problem there is that locall virtual trust agents can and will more easily secure relationships that gift out, introduce and fullfill all kinds of product and services. This is the viral version of the local Radio Shack Store. The Radio Shacks of the world stand to lose out to these networking opportunists.
On the extremet other side you have the e-commerce wannabees that want you to give away your SS#, address, phone #, interests, credit card info, grandmother, mother, brother and children all because you just want to buy a toner cartridge.
In the middle somewhere is potentially Novell's Digital Me initiative. When you factor in Smart Cards in the mix with all the security and the image of this electronic "vault" , etc.....you can quite easily envision that this TRUST NOT solution might be the missing Holy Grail end customer product solution that Novell could use to position itself into the eyeballs, earballs and mothballs of every individual worldwide.
I don't think the e-commerce extreme model has any legs. Amazon got enough trust into the equation to manufactor its own virtual grease.
Individuals operating in local virtual distribution networks are going to provide the huge dollup of what's left out there.
The coporations sitting with physical plant and store space are sitting ducks.
Yes Paul, we have a revolution on our hands which won't stop unless Gates - with perhaps Washington DC's help - somehow finds a way to derail it. A Government-controlled Digital Me is where this would end up - slowing down the revolution to protect corporate interests, etc.
So the bottom line is....we have a horserace. Come on Novell or someone. Get this Digital Me thing off the ground.
Has someone checked out www.freeelectron.com lately. I thought that might be the venue where some of this stuff could come out.
Let's keep the beat going everyone. Freedom vs. Control. Revolution and Evolution vs. Protecting Powerful Internests.
I still hear that GIANT SUCKING SOUND! Ross, are you still playing around. Come on Ross, get educated on what's happening man. Here's your shot at the bigtime again.
Good luck everyone.
Thanks Paul for honing in on this topic. It's the greatest contribution you've given this board. Let's here from others. Scott??? Novell....are you listening?? |
