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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: Rande Is who wrote (308)1/25/1999 5:18:00 PM
From: Matt Brown  Read Replies (2) of 2489
 
Rande Is,

Thank you for the nice welcome. Normally, everytime I buy a stock and get on the SI thread for it, I always have to prove myself to them because they all think I am some old guy trying to be a young hypster. I don't know why. It gets annoying, but its worth it in the end. I have built up a lot of profitable friendships on here, and would like to continue doing so with you guys. Let's all get along, we have a great thing going for us here!

I totally agree! The momentum is really building up here. Momentum is where the money is!

OT--I see EGRP going through the same thing that AOL did. They growth is explosive. Everybody is wanting to get online and buy some of these internet stocks. Plus, giving away 50 bucks definitely helps! Things will smooth out over time. Just like AOL did. And EGRP stock will sky rocket, not like it already hasn't.--OT

Now, My view of PRFM
1) I like the idea of the new website..why?
-It will probably dominate the web for perfume and cologne sales
-It is a well known name. I have 2 of them in malls in my town
-They have very good prices and if you think about, when you are on the internet, you can easily shop around for the best quality/prices/service with just the click of a button. If they offer all of this they WILL dominate.
2) Great name! Sounds kind of laid back and carribean to me!
3) VERY SMALL FLOAT
4) Nice revenues. 180+million--soon profit margin will get right
5) Cross Marketing. From reading what I have, it seems to me that this new website will be like a liquidation sale to greatly reduce inventory. Look at DELL--they keep inventories low, which results in low prices, which results in very happy customers, which results in VERY HAPPY SHAREHOLDERS!!
6)Did you all read how much marketing will be put into this site. Read the past PRs. The advertising and marketing instores is going to be incredible.
7)Spray and Gone. Something I also like about the products they sell are that you spray them and then they are gone. Back to the store in a few months. A lot of people stick with the same perfumes and if they can get them every 3 or 4 months at greatly reduced prices, then they are all over it===www.perfumania.com==delivers to doorstep in 2days! What a deal! It reminds me of KO. Drink it and its gone. Go to store to buy more...

I am definitely in this one for no less than $40/share or more. I might be being conservative.

The word is just beginning to get out on this. Just wait till EVERYONE finds out on PRFM.

Just my opinions,

Matt

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