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Non-Tech : E*Trade (NYSE:ET)

ET 16.49

-0.3%

3:59 PM EST

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To: ecommerceman who wrote (4471)	1/25/1999 10:39:00 PM
From: mod	Read Replies (1) of 13953

<<As I assume folks here know, Gomez is a completely unbiased source of information on internet brokers, and uses criteria to arrive at their rankings which is measurable and not subjective. >> I disagree that the rankings are not subjective. Most of their criteria are subjective rankings, just look at the details ("ease of use", how do you measure that?). They also sell services to the companies they rank, which is a conflict of interest. Still, it is a useful site, but I don't believe that it is totally objective and free of influence.

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