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To: Ken Pomaranski who wrote (6754)	1/26/1999 9:10:00 AM
From: Michael Coley	Read Replies (1) of 10072

RE: Removable Storage Finite Market? Ken, I normally have a lot of respect for your bearish perspective, but I must disagree with the following statement: >> Fact is, the removable storage market is finite in size, and Iomega already owns 85% of it, and still can barely make money. When they ship products in the same space, all they do is shift revenues from one product to another. << The removable storage market is not a fixed size. It is growing. Before Iomega introduced the Zip, SyQuest and Iomega (basically the only two options) had a combined annual revenue of less than $500 million. Iomega didn't steal the removable market from SyQuest. They built a new market. As someone else has also pointed out, Iomega is under 10% penetration in the PC market. There's still a lot of room for growth there. Also, you can't think of removable storage only in terms of PC's. Iomega is now moving out of the box and into other devices. Digital cameras. PDA's. Printers. Scanners. GPS systems. The possibilities are endless. And don't forget about the "New Ventures Group" that Iomega just implemented. I think you'll see them expanding into other markets in the near future. - Michael Coley - wwol.com

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