COMPANY PRESS RELEASE
Tuesday January 26, 11:31 am Eastern Time
SOURCE: The Children's Beverage Group, Inc.
The Children's Beverage Group, Inc. Chosen By Wal-Mart For Its VPI Program
NORTHBROOK, Ill., Jan. 26 /PRNewswire/ -- The Children's Beverage Group, Inc. (OTC Bulletin Board: TCBG - news)has announced that it has been selected by Wal-Mart to produce its Great Value/Backpack 10% fruit juice drink with the ''rip it sip it(TM)'' straw-in-the-pouch for its exclusive VPI Program. The VPI Program stands for ''Volume Producing Item.''
The Children's Beverage Group, Inc. President and CEO Jon Darmstadter said, ''It is unprecedented for an item to be chosen by Wal-Mart for VPI status after less than thirty days in their stores. However, with the success of the Great Value/Backpack item, a virtual sell-out with constant reorders, Wal-Mart has instructed TCBG to produce cases in record numbers.''
Darmstadter also stated, ''TCBG looks forward to accelerating its production capability immediately with receipt and installation of its three latest VolPak 240DF machines, as it gears up production to serve (all) Wal- Mart stores coming into the Spring season.''
The Children's Beverage Group is a unique beverage company directed at the billion dollar plus children's beverage market. Established in 1995, the Company's mission and goal has been to create cutting edge product using the latest in packaging technology under its trademarked ''BrainForest(TM)'' spring water and fruit juice product line. It features a patent-pending, self- contained fluid dispensing system known in the trade as the ''rip it sip it(TM)'' system. The Company's products are being marketed by national retailers like Wal-Mart (NYSE: WMT - news) and Winn Dixie. The company has been featured on the
nationally-broadcast television program ''Emerging Public Companies...the Story Behind the Symbol.''
The statements contained in this release which are not historical facts contain forward-looking information with respect to plans,
projections or future performance of the company; the occurrence of which involves certain risks and uncertainties that could cause the company's actual results to differ materially from expected results. Such risks include the timing of implementation and the scope and success of the program described here.
SOURCE: The Children's Beverage Group, Inc. |
