Dear Enam Luf (is that your ful name?):
I will take you at your word.
The EMBASSY system for E-commerce constitutes a system-in-a-system that can enable virtually any platform to serve as a "trusted client" with the capacity to effect microtransactions at the point of consumption.
Amounts can be computed down to a fraction of a penny.
Content can be distributed by wire, over the air, or on physical media.
Users need not be online or tethered to a network.
When users find content that interests them, they can try, rent, rent-to-own, or buy.
The EMBASSY system represents a new distribution channel. A fair and efficient meter is good for everybody. Wondering whether people will use the system may miss the point that users will go after the content they want. Wave wants to provide a distribution mechanism that produces microtransactions that are so efficient that everybody benefits -- content seller, platform seller, and end user. As Wave CEO Peter Sprague has said, people don't drive around looking for parking meters. They look for good parking spaces. Build fair and efficient parking meters and they will be used by people acting in their own interests. A person who wants to use the Oxford English Dictionary just one time could do so for a penny, rather than making a trip to a well-endowed library to use theirs or laying out big bucks to acquire his own. A person who wants to use a million-dollar CAD/CAM application could enjoy similar benefits.
The EMBASSY system's chip-based, client-side solution creates a win-win-win-win for content provider, platform builder, end user, and Wave. The value of the efficiency it brings to the distribution process can be shared among all sides of an Ecommerce transaction.
The EMBASSY system will make things that are worth paying for flow more efficiently than they have in the past. They will be more readily available, on more flexible terms, with better protection of intellectual property rights. The economies induced by Wave's new distribution channel will yield savings that can be shared by all players in Ecommerce transactions.
To demonstrate a web-based emulation of the EMBASSY system (pending its imminent proliferation), here is a micropublishing experiment comprising three modest samples.
24-line poem: members.tripod.com
y2k quiz: members.tripod.com
spreadsheet: members.tripod.com
Each of these samples has been WaveEnabled as an .SMO file. You can unwrap the "digital shrinkwrap" on the poem or the trivial pursuit for a nickel. The tax-calculating spreadsheet costs a quarter. You will have ample chance to look before you leap. All you need is a Wave Account, which you can use to buy WaveEnabled content here, at Wave's download superstore (http://www.great-stuff.com), or anywhere else you find it. Setting up an account only takes a minute or two and can be done enroute to a given sample.
Best wishes. |
