Fred/All: Can you imagine the potential of this to applied to the INTERNET !!!!!
*********** PRESS RELEASE ****************
New 3D Technologies Unleash 3D Film and Broadcast Industries
Dynamic Digital Depth Inc. Delivers Efficient, Cost-effective 3D Entertainment
SANTA MONICA, Calif.--(BUSINESS WIRE)--Jan. 26, 1999--The burgeoning growth and popularity of 3D in the IMAX giant screen film industry has signaled a new era in 3D entertainment.
Now, Dynamic Digital Depth Inc. (ASE:DDE - news) delivers revolutionary 3D technologies which offer high quality, cost-effective solutions for creating compelling 3D entertainment for the masses.
DDD offers a variety of proprietary 3D solutions including the ability to digitally convert conventional film and television productions to breathtaking 3D. DDD's process received rave reviews when, in partnership with Imagica USA, it premiered the trailer of the IMAX blockbuster 'Everest' converted to 3D at the 1998 International Space Theater Consortium Conference. ''Even though Everest wasn't originally designed for 3D, the 3D effect of the converted sequence was palpable. It's cool!'' said Alec Lorimore, producer of Everest.
''Our company is taking a leadership role in revitalizing the 3D film and television industry and providing the ability to easily offer superb 3D experiences for mass market applications,'' said Neil Speakman, chairman and CFO, DDD. ''With our licensing agreements, we are opening the door to film and television companies worldwide to deliver high quality 3D to the consumer.''
Dynamic Depth Cueing (DDC), the company's patented software-based process, provides a highly efficient means of identifying and tracking the different objects in a scene. The resulting DDC data allows the 2D image to be digitally recreated in lifelike 3D with stunning realism. In addition to allowing film and video to be enhanced from 2D to 3D, DDC also provides solutions in the special effects and computer games industries.
The DDC process can be used in post-production to create the optimal 3D image, or used in real time to instantaneously transform television, cable and satellite feeds and PC video games to lifelike 3D. The regular 2D image is broadcast to the viewer where an advanced settop box decodes the DDC data and generates the 3D image dynamically. The transmission process preserves the original 2D image for standard viewing while offering the option to view the same broadcast in 3D as well.
''Film producers now can use conventional 2D equipment and techniques to film 3D movies, overcoming the scarcity, cost and production constraints of 3D equipment,'' said Chris Yewdall, vice president sales and marketing, DDD. ''The unique, software-based approach accommodates a wide range of film and video formats from IMAX to regular VHS videocassette and DVD.''
A world leader in effective 3D content, services and delivery technologies, Dynamic Digital Depth Inc. offers a wide variety of hardware and software-based 3D applications to segments of the entertainment industry including film, television, video, arcade games and special effects. Since 1993, its research and development efforts have centered around the emerging demand for displaying still and moving images in lifelike 'stereoscopic' 3D. Today, its leading edge technology provides efficient, cost-effective solutions for converting existing footage and delivering the 2D and 3D versions simultaneously.
Founded and based in Perth, Australia, DDD also has offices in Alberta, Canada. The company is publicly traded on the Alberta Stock Exchange under the symbol ASE:DDE. For more information, please visit the company's Web site at www.ddd3d.com.
--------------------------------------------------------------------------------
Contact:
Edelman Public Relations Worldwide
Holly Vershum/Allison Ellis, 214/520-3555
holly_vershum@edelman.com or aellis@edelman.com |
