E*Trade (NYSE:ET) Message Board

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Non-Tech : E*Trade (NYSE:ET)

ET 16.42

-0.7%

12:37 PM EST

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To: ecommerceman who wrote (4494)	1/26/1999 11:01:00 PM
From: Bob Duncan	Read Replies (1) of 13953

Here is another suggestion for you. Have Etrade treat their Platinum users a little more seriously. We trade at least 75 times per quarter with Etrade and when they do not deliver on their promises such as with the "priority" notification of IPO's they are losing traders. Etrade needs to focus on keeping the right customers, i.e. if they have to lose someone, lose the guy that trades 5 times a year with a balance of 3,000, not the guy that trades 1000 times with a balance of 200,000. I am not saying Etrade is losing the good accounts, but look at what is happening to Ameritrade as a warning. I think Etrade has great potential - I am long Etrade and short AMTD for this very reasona although I am getting killed shorting AMTD this week :)

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