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Technology Stocks : AUTOHOME, Inc
ATHM 23.21+0.7%10:31 AM EST

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To: Stuart C Hall who wrote (4790)1/27/1999 7:57:00 AM
From: Road Walker  Read Replies (1) of 29970
 
Stuart,

My comments on Road Runner marketing are based on my conversations with non-tech people, most of them don't know cable internet service exists, much less the benefits. As far as I know, they don't run infomercials in this market, sounds like a good idea.

Coming from a life of sales/marketing, I know you can have the best product in the world but won't get anywhere if you can't communicate the benefits. Disclaimer: My comments are based on my small marketplace, awareness may be much better elsewhere.

John
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