Citron, Inc. and Eric Clapton's Crossroads Center at
Antigua to Establish On-Line Link
Business Wire - January 19, 1999 11:10
LONDON/NEW YORK--(BUSINESS WIRE)--Jan. 19, 1999--Citron, Inc. (OTC BB: CTRN),
a New York and London based internet marketing company, announced that it will have a link to
Crossroads Centre's web site, www.crossroadsantigua.org. Crossroads Centre at Antigua is a
non-profit organization that was founded by legendary guitarist Eric Clapton. A spokesperson
for Citron noted that this link is expected to increase exposure and traffic to both Citron's new
style web site as well as www.crossroadsantigua.org. Citron's management also believes that
this link will attract a great deal of attention from the Company's affiliates. Crossroads Centre
treats adult men and women, (over the age of 18), who are dependent on mood altering drugs
and alcohol. Crossroads Centre's goal is to offer comfort, support, a new sense of well-being
and a true direction toward a lifetime of recovery from addiction. Patients will stay approximately
28 days for their course of treatment. It is an intensive program designed to include a
combination of the most successful treatment methods and program standards of Europe and the
United States. The treatment will be provided by a carefully selected team of professionals,
recruited from around the world. Once the patient is admitted, a physical, nutritional and
chemical dependency assessment is administered. Treatment must begin by getting people well
enough - physically and emotionally - to take on the challenges involved in treatment. From this,
a treatment plan is drafted for that individual. Then, individual and group therapy begins. At the
end of the treatment Crossroads wants to try to ensure that each person in recovery is connected
back in that home world - through Aftercare, A.A. and other support groups - to provide an
ongoing and highly supportive reinforcement to their sobriety. Citron, Inc. will provide a link to
Crossroads Centre's web site; the Centre's site is currently under construction.
crossroadsantigua.org will make it possible for people to learn more about Crossroads. The site
will also make it possible for donations to be made to Crossroads Centre at Antigua. These
donations are tax deductible for both U.S citizens and citizens of countries whose tax codes
allow the deduction. The Internet offers an immense accessibility to the world, providing a
greater medium to reach the worlds population and assist with the recognition of and assistance
to charities. A spokesperson for Citron said, "We are proud to provide a link to Crossroads and
we hope more people and/or companies on the Internet start to work in a positive way to help
different charities." The link should be completed in the next 6-8 weeks and will be announced at
that time. Other web sites that are linked to Citron will also be able to post banners for
Crossroads' site, enabling tax deductible donations or further learning about the Crossroads
Centre. Citron Inc. is an Internet marketing company which will use a network of affiliate web
sites to gain exposure for the products and services of Citron's clients. Citron's client base is
made up of corporations producing products that are ideal to market throughout the Internet.
These products currently include an anti-impotence/sexual stimulant cream (a market accelerated
with Pfizer Inc.'s [NYSE: PFE] introduction of Viagra), vitamins, health products, unique and
humane phone card systems, discounted travel, and more. Citron's business strategy is to build a
network of affiliate web sites throughout the Internet. This network will expand each product's
visibility and increase their exposure throughout the Internet. Many Internet sites such as Yahoo
(NASDAQ: YHOO), Amazon.com (NASDAQ: AMZN), uBid (NASDAQ: UBID), SkyMall
(NASDAQ: SKYM), and eBAY (NASDAQ: EBAY) receive traffic from a substantial percentage
of the more than 74 million Internet users in the world today. Citron expects its network to reach
similar numbers of Internet users once its new style site in launched in February 1999. Recently,
Citron announced a 2 for 1 split of its publicly traded shares and will announce the split's Record
Date shortly.
CONTACT: for Citron, Inc.
Seth Cayer (U.S.)
706/343-0096
or
Andrew Bryant (U.K.)
email: aeb@enterprise.net
Crossroads email:
vance@crossroadsantiqua.org
Yet another Andrew Bryant in UK:
http1.brunel.ac.uk:8080/~acalumni/where_are_they_now/andrew.brant.html
The beer one is in Essex NE of London
Here's another link:
biz.yahoo.com
Another story via Datek:
Citron Inc. Continues Corporate Expansion Through
Canadian Based Master Affiliate
Business Wire - January 22, 1999 09:02
NEW YORK and LONDON--(BUSINESS WIRE)--Jan. 22, 1999--Citron, Inc. (OTC
BB:CTRN), a New York and London based internet marketing company, has appointed a Master
Affiliate in Canada for the company's Internet Affiliate Program.
Citron anticipates that NHP Natural Health Ltd. of Canada, as the Company's Master Affiliate of
Canada, will obtain additional clientele in the areas of health, telecommunications, travel and
consumer goods for Citron's affiliate exchange.
A spokesperson for Citron said that the company plans to appoint a Master Affiliate in England,
America, Canada and Australia. Citron expects that its Master Affiliates will enable Citron to
more rapidly take on new product links from these countries.
Citron recently announced the company's plans to launch a new style web site in February 1999.
This new style web site will enable virtually any existing web site on the Internet, including those
sites already experiencing a steady flow of visitors or high volumes of traffic to collect banner
advertisements for Citron's range of products and, in turn, earn a commission from any resultant
sales.
Citron's business strategy is to build a network of affiliate web sites throughout the Internet.
Many Internet sites such as Yahoo (NASDAQ: YHOO), Amazon.com (NASDAQ: AMZN), and
eBay (NASDAQ: EBAY) receive traffic from a substantial percentage of the more than 74 million
Internet users in the world today. Citron expects its network to reach similar numbers of Internet
users once its new style site is launched in February 1999.
Recently, Citron announced that the company's publicly traded stock will be splitting two for
one. The record date for this stock split is Jan. 29, 1999.
Other Internet companies which have undergone or announced stock splits or stock dividends
are: Amazon.com (NASDAQ: AMZN), Yahoo (NASDAQ: YHOO), Broadcast.com (NASDAQ:
BCST), and Electronic Transfer Associates (NASDAQ: ECTS).
CONTACT: for Citron, Inc.
Andrew Bryant, 706/343-0096
aeb@enterprise.net
David Stern |
